Were Amazon Prime Videos in-house EU Social Media team. Content & Pop-Culture Junkies at heart we believe that the best stories empower people and drive meaningful change in the world one episode at a time. Our ambition is to connect authentically with customers through topical & locally-nuanced stories that entertain delight or inspire. This involves planning creating iterating and distributing bespoke Editorial Content in various formats through Social Media platforms. We strive to make our feeds as engaging as our customers favourite TV shows.
Were peculiar and highly innovative. Curiosity and innovation are highly encouraged and valued. We like to say yes to big thinking understanding that means taking well-calculated risks and occasionally failing but always learning. All of us are owners who are in it for the long-term so we dont hesitate to roll up our sleeves to get things done. We dont believe in Thats not my job and focus on doing whats right for our customers. We like to say that its always Day 1 were constantly looking to re-invent ourselves breaking things (and building better things) along the way while making history.
We are looking for an inspirational storyteller with significant experience supporting best-in-class Editorial Content campaigns for major brands (agency or client side). Based in Amsterdam.
You are genuinely passionate about Entertainment if you spend your weekends recommending to your friends what show or movie they should watch next thats a great start. You have a deep understanding of what content resonates across the Social Media landscape; few things make you happier than a well-crafted caption. You obsessively keep up with the latest digital trends and you probably dabbled with AR or introduced your friends to the world of TikTok challenges. You stay curious humble and open-minded and have experience crafting emotional stories that people connect with. You have a ruthlessly high bar for Creative output and youre able to seamlessly switch between doing it yourself and sprinkling magic dust on agency work. Youre comfortable using data to test and refine your output as well as prove impact.
Key job responsibilities
* Development and implementation of channel and growth strategies for Prime Videos Social presence in the EU Expansion markets (Netherlands Poland Turkey Sweden Norway Denmark)
* Development and implementation of standout Social campaigns for local as well as global/international launches and distinct Editorial content across Prime Videos EU Expansion markets Social handles that drive follower growth engagement and watch time
* Drive highest-bar measurement and analytics of Social campaigns and Editorial across Social platforms including cadenced reporting
* Identification of and tapping into topical trending content making Prime Video part of the conversation understanding of what content resonates across the Social Media landscape
* Close partnership with internal (e.g. Marketing PR Content Teams) and external stakeholders (e.g. agencies production companies talent) including collaboration with Social platform to identify new opportunities and ensure the business is adopting the latest product features and best practices
* Management of Social campaign and always-on content budget
* A reasonable volume of business trips will be required (e.g. for Social productions team meetings summits)
- Professional experience in Creative and/or Editorial
- Success generating Earned Media for recognised brands
- Analytical skills (its not an analyst role but we expect you to be able to look at metrics to know whats working and whats not).
- Ability to fluently communicate in English (oral and written)
- Experience in the entertainment industry
- Significant experience in delivering integrated and social-first campaigns
- Great experience in managing creative/social agencies
- Comfortable engaging with external partners like Production Companies Talent and Influencers
- Paid Social expertise
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