VP, Analytics
VP, Analytics
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Salary Not Disclosed
1 Vacancy
Job Description
ABOUT VAYNERX
VaynerX () is the most contemporary family of companies working together to build and grow brands. Subsidiaries include VaynerMedia Eva Nosidam Productions The Sasha Group Gallery Media Group Tingley Lane Trading VaynerSpeakers and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk and has offices in New York Los Angeles Toronto Mexico City London Amsterdam Singapore Delhi Kuala Lumpur Bangkok Tokyo and Sydney. VaynerMedia has been recognized for its work at Cannes Lions the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
In a Nutshell:
The VP of Analytics will be the local strategic lead of the analytics function and will help steer strategic growth of the function company-wide. They will be responsible for direct oversight of a portfolio of brands in our NY office and support the analytics strategy and capability development of the department. They will be the go-to subject matter expert in analytics within the New York office and will contribute as a leader to the overall growth of the organization.
What Youd Do:
- Develop the strategic vision for the analytics function for a portfolio of clients New York office that sets us apart from other agency analytics offerings that can be shared across VaynerMedia offices and the larger VaynerX ecosystem
- Collaborate with the global analytics leads on creative and strategy insights initiatives inclusive of cross-audience insights and creative insight aggregation at scale (platform best practices benchmarking)
- Contribute to the agency leadership team keeping a pulse on client team priorities identifying analytics opportunities in existing accounts and ensure analytics is negotiated into business growth opportunities
- Standardize dashboarding and reporting across VaynerMedia New York clients working with media and global analytics leads
- Work with the partnerships team to develop relationships with existing and prospective data and measurement partners
- Support the New York Analytics team managing career development and continuing education for NY-based analytics resources
- Continue the development of organic social media reporting and insights
- Build and execute general media strategy creative measurement analytics and insights POVs including lead high risk/low bandwidth experimentation across measurement and insights
- Oversee capability and tool development as driven by client demand
- Reinforce a company wide analytics mindset across the larger media organization
What Youve Got:
- At least 10 years of experience working in an Analytics capacity in the Media industry with a proven track record in building measurement reporting and insights ecosystems to support decision making processes
- Expertise in two or more of the following advanced analytics methods: descriptive statistics predictive statistical methods and machine learning multi-touch attribution modeling MMM cross-device measurement A/B multivariate testing and incrementality testing
- Understanding of a broad range of online advertising media channels such as Search Display Banners Email Contextual and Social as well as subject matter expertise in at least one of these areas
- Experience working with relational databases
- Experience with third party research partners such as GfK Nielsen and comScore
- Understanding of ad verification tools such as IAS Double Verify etc
- Ability to communicate complex ideas to both external and internal clients and ability and comfort with presenting to executive level clients
- Ability to develop frameworks for steering complex analytics projects
- Experience leading cross-functional initiatives and/or teams
- Advanced written and presentation communication skills with the ability to command an audiences attention and displays an exceptional gravitas
- Desire to learn and adopt new techniques and technologies that are relevant for clients media strategies
Unsure if you meet the qualifications We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives skill sets background and behaviors. We encourage those who are passionate about what we do to apply!
- Exact compensation may vary based on skills experience and location.
- Employer-sponsored 401k with match
- Medical Dental and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Required Experience:
Exec
Employment Type
Full Time
