Media Planner
Media Planner
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Salary Not Disclosed
1 Vacancy
Job Description
What You Will Do:
- Create strategic media plans grounded in data and media math that reflect an understanding of business objectives consumer behaviors media consumption and Caesars marketing assets.
- Work with regional business leaders to develop and deliver plans that meet core business KPIs for digital Caesars Sportsbook and iCasino apps.
- Develop digital and linear TV strategies for NFL & NBA league partnerships.
- Use third-party resources (syndicated data internal/external research) to uncover relevant insights that drive plan development and provide comprehensive/compelling rationale for proposed plan structure as well as assess the efficacy of the plan.
- Manage and collaborate with internal and where applicable external agency resources to deliver cohesive business solutions best-in-class media strategies and execution across multiple states.
- Manage and implement approved media plan ensuring all deadlines are met across broadcast digital print audio billboards experiential retail and sponsorships.
- Partner with the creative department to define specs and ensure timely delivery of all creative to media vendors.
- Work with suppliers to approve creative materials and ensure all campaigns are fully compliant with supplier and regulator guidelines across different states.
- Build presentation materials complete appropriate tracking spreadsheets and deliverables grids (specs/timelines) and enter data in relevant systems as required.
- Provide weekly reports to management on all active/pending campaigns.
- Ensure team is adhering to planning and buying processes policies and procedures.
- Identify and track issues and resolve/escalate as needed.
What You Will Need:
- Bachelors Degree
- 4-5 years of proven media planning experience from an agency or B2C organization hands-on experience with Programmatic TV CTV Audio and OOH planning and execution.
- Experience managing complex on-line/off-line media and marketing budgets.
- Experience presenting to numerous stakeholders is preferred
- Extensive experience with media planning & buying systems and research tools such as Strata/Freewheel SQAD/Guideline Kantar & Nielsen (Scarborough/Prime Lingo).
- Direct Media Buying and/or Media Buying Management experience preferred
- Excellent communication skills: ability to deliver the necessary updates on complex issues as well as the good and the bad news to a wide array of internal stakeholders
- Desire to work in a fast-paced environment consistently adhering to strict deadlines and evolving priorities
- Media experience working in Sports iGaming or a regulated industry is a plus
- A firm understanding of media planning and buying metrics (CPM CPP CPC CTR CPV ROAS and Reach/Frequency)
- A solid understanding of media math calculations
- Strong Digital experience is a must with showcasing an understanding of targeting IO & trafficking process and reporting
- Proficient Microsoft Office skills especially Microsoft Excel & PowerPoint required
- Have energy and enthusiasm for new challenges and an ability to tackle complex regulatory environment
Employment Type
Full-Time
