Digital Marketing Specialist - Alumni Relations

JOB TITLE:

Digital Engagement Specialist

JOB PURPOSE:

Reporting to the Associate Director of the University of Wyoming Alumni Association (UWAA) the Digital Marketing Specialist leads and manages the strategy creation and coordination of digital content. This strategy aims to strengthen alumni engagement with valuable relevant and consistent content and information. This role works closely with the UWAA team UW Foundation marketing team Institutional Marketing and other campus partners to promote alumni programs regional and affinity networks and events. The specialist ensures a cohesive brand presence across multiple channels including social media email web and print. The specialist will provide expertise in data-driven decision-making and strategy to maximize reach and connection with alumni audiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage a comprehensive digital engagement and communication strategy that supports the University of Wyoming Alumni Associations (UWAA) mission programs and events. Ensure all messaging is timely relevant and aligned with priorities.
• Manage the development and execution of key communication strategies in collaboration with the UW Foundation marketing team including but not limited to:
  • UWAA Social Media (Facebook Instagram LinkedIn YouTube and X)
  • UWAA Website
  • Monthly Alumni Insider video highlights campus updates
  • AlumNews section in the UWyo Magazine (three issues per year)
  • Career Celebrations (quarterly personalized videos recognizing alumni career achievements)
• Collaborate with the UWAA team UW Foundation marketing team Institutional Marketing and other campus partners to create and coordinate consistent messaging and branding across all digital platforms and communication channels.
• Collect track and interpret digital engagement performance metrics and Key Performance Indicators to inform strategy and demonstrate outcomes. Recommend and implement optimization improvements based on data analysis.
• Manage software platforms related to digital engagement.
• Provide photo and/or video coverage of UWAA events as needed.
• Supervise and mentor intern(s).
• Stay informed on trends and industry best practices in digital marketing alumni relations and higher education communications. Participate in ongoing professional development to enhance skillsets and maintain innovation in UWAA strategy.
• Manage the digital engagement and communication budget.

SUPPLEMENTAL FUNCTIONS:

• Provide ad hoc reports as needed.
• Provide assistance on engagement projects and miscellaneous duties as needed/directed.
• Establish and maintain documentation/records.

COMPETENCIES:

• Collaboration
• Work Prioritization and Management
• Technical/Professional Knowledge
• Strategic Planning
• Independence
• Adaptability

REMOTE WORK ELIGIBILITY:

This position provides vital support to campus customers and requires the successful candidate be available to work on campus.

MINIMUM QUALIFICATIONS:

Education: Bachelors degree

Experience: 3 years work-related experience including extensive knowledge with digital marketing and communication strategies.

Candidates with an equivalent combination of education and work experience may be considered.

Required licensure certification registration or other requirements:

DESIRED QUALIFICATIONS:

• Experience with digital engagement and communication for a business or higher education entity.
• Experience with higher education external relations as a student or professional.
• Excellent interpersonal oral and written communication skills.
• Ability to work collaboratively with diverse constituencies and teams.
• Extraordinary attention to detail strong organizational skills and ability to manage multiple competing priorities with minimal oversight.
• Proficiency in Microsoft Office Suite including Microsoft Teams.
• Experience with using artificial intelligence (AI) tools such as ChatGPT to support marketing and communications efforts to enhance creativity efficiency and audience engagement.

REQUIRED MATERIALS:

Complete the online application and upload the following for a complete application: cover letter resume or C.V. and contact information for four work-related references.

HIRING STATEMENT:

ABOUT LARAMIE:

The University of Wyoming is located in Laramie a town of 30000 in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its university helping to make it a leader in academics research and outreach. The university has state-of-the-art facilities in many areas and the community provides the advantages of a major university.

Located in a high mountain valley near the Colorado border Laramie offers both outstanding recreational opportunities and close proximity to Colorados Front Range a bustling group of metropolitan cities including Denver Boulder and Fort Collins. This beautiful mountain landscape offers outdoor enjoyment in all seasons with over 300 days of sunshine annually. For more information about the region please visit Experience:

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