Performance Marketing Manager - 12 month maternity contract

About us

As a newly merged powerhouse InMotion Ventures 3 brings together two groundbreaking brands PIVOTAL THE OUT. United by a shared mission to reshape the future of vehicle usership and redefine the standard of the automotive client experience. While both brands are part of the same forward-thinking company they operate as distinct entities with their own missions products and services. By joining InMotion Ventures 3 youll be working across both PIVOTAL THE OUT playing a key role in revolutionising the way people access and experience luxury automotive services.

PIVOTAL

At PIVOTAL we are transforming the way people experience cars. Launched in 2019 Pivotal offers a unique car subscription service that challenges the traditional model of vehicle ownership. Gone are the days of long-term commitments - Pivotal members can subscribe to the latest Jaguar and Land Rover models for as little as three months. Forget about depreciation servicing insurance and tax; with one monthly payment everything is taken care of.

THE OUT

At THE OUT weve reinvented luxury car rental. Forget the queues hidden fees and trips before the trip. Instead we deliver world-class Jaguar Land Rover vehicles directly to your door. Whether its a spontaneous weekend getaway or a business trip we promise hassle-free first-class service from start to finish. With everything included; unlimited mileage additional drivers insurance and more THE OUT is more than just a car rental service; its an experience.

Whether youre supporting PIVOTALs car subscription model or working with THE OUTs luxury rental service youll be part of a team thats setting new standards for customer experience flexibility and luxury in the automotive world. The best part Youll have the chance to make an impact in two innovative growing companies - all under one roof.

About the Role

Were looking for a Performance Marketing Manager to take on a 12 month maternity cover contract to lead all paid media efforts across PIVOTAL and THE OUT.

This is a hands-on role where youll be responsible for planning executing and optimising paid performance campaigns across multiple channels. Youll be focused on acquisition making sure were targeting the right audiences in the right places with the right message all while keeping performance and cost-efficiency top of mind.

Key Responsibilities

• Lead performance marketing strategy and execution across paid search paid social & display
• Own end-to-end campaign delivery from channel planning and audience targeting to website experience and creative briefing (working with our Communications Manager and Graphic Designer).
• Working with/managing the media agency. directing them on business objectives and providing insights from SF and other business areas to aid strategy/campaign/optimisation.
• Continuously optimise campaigns via A/B testing budget and bid management audience refinement and ad creative iterations.
• Own the numbers - being responsible for campaign performance spend efficiency and reporting.
• Apply a strong test-and-learn mentality to deliver measurable results and actionable insights.

What Success Looks Like

• High volume of quality leads delivered to the sales team
• Understanding and optimising for increasing the conversion rate of leads to subscriptions
• Cost savings and channel efficiencies across paid media

About You

Youre highly analytical organised hands-on and results-driven. You know how to get the most out of paid media and are always looking for ways to improve performance. You have good project management skills and can manage quite a few projects on the go! Youre also collaborative strategic and comfortable working across multiple stakeholders and markets.

Requirements

• 6 years in performance or growth marketing (agency or in-house)
• Experience managing and executing paid campaigns across multiple channels and platforms
• Strong understanding of digital media performance metrics and attribution models
• Proven ability to manage agencies and external partners
• Excellent communication and stakeholder management skills
• Strong analytical mindset confident with Excel Tableau or similar tools
• Experience designing and running A/B tests and optimising live campaigns
  
  

Bonus Points

• Experience working with premium or luxury service brands
• Exposure to Salesforce Marketing Cloud or similar platforms
• Creative thinker whos pushed beyond standard campaign formats
• Valid driving licence

What we offer

• 12 Month Fixed Term maternity contract.
• Flexible Working Environment
• 25 days annual leave plus bank holidays with an extra day for your birthday
• 2 additional discretionary days off to be used for volunteer work.
• Competitive Salary with Discretionary bonus scheme
• Contributory Pension Scheme
• Health Care Cashplan
• Be part of a fantastic growing team passionate about revolutionising the way our customers drive Jaguar Land Rover cars

Required Experience:

Manager