Research Analyst, Data Science â Innovation
Research Analyst, Data Science â Innovation
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Job Description
Company Description
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach.
Job Description
NIQs Innovation solutions powered by the innovation experts at NIQ BASES give brands the power to identify the right white spaces build compelling value propositions optimize the product experience and activate with high ROI marketing across markets in any category. By integrating data-driven product development insights brands can enhance their competitive edge. We combine advanced predictive analytics the most rigorous and reliable neuroscience in the industry proprietary benchmark data expert advice and modern agile technology so you can predict market outcomes across the product lifecycle.
As a Research Analyst you will contribute to research and development initiatives and automate analytical processes across a range of modeling types including consumer choice and decision-making models and volumetric forecasting to enhance the scalability and predictive power of our innovation capabilities. You will also support the integration of artificial intelligence into our solutions by contributing to the development and refinement of data-driven models that improve efficiency and insight generation.
Responsibilities
- Develop statistical and machine learning models to predict consumer behavior.
- Validate and calibrate learning algorithms to estimate the success likelihood and volume potential of future products.
- Build models to estimate the impact of advertising and marketing activities on sales.
- Support the application of AI techniques in modeling workflows to improve efficiency scalability and insight generation
- Stay current with advancements in Marketing Science Statistics Machine Learning Operations Research and AI.
Qualifications :
- Masters degree (2-year full-time) or higher in Statistics Mathematics Data Science Computer Science Economics or Operations Research.
- Strong expertise in R and Python programming.
- 02 years of relevant experience.
- Excellent communication skills with the ability to present complex ideas clearly and concisely.
Additional Information :
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.
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Our commitment to Diversity Equity and Inclusion
NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: Work :
No
Employment Type :
Full-time
Employment Type
Full-time
