Director Product Marketing
Director Product Marketing
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$ 155000 - 173000
1 Vacancy
Job Description
Imagine a world where everyone has access to clean water safe food and medicines and trusted essential goods.
That is the tomorrow Veralto is creating today. Veralto is a $4.8B global leader in essential technology solutions. Our industry-leading companies are building on a long-established legacy of innovation and customer trust to create a safer cleaner more vibrant future. Veraltos Water Quality companiesAquatic Informatics ChemTreat Hach McCrometer OTT HydroMet Sea-Bird Scientific Trojan Technologies and XOShelp customers manage treat purify and protect the global water supply from municipal and wastewater treatment facilities to lakes rivers watersheds and oceans. And our Product Quality and Innovation companiesEsko Linx Pantone Videojet and X-Ritehelp protect the worlds food medicine and essentials by enabling customers to track and authenticate the billions of goods that travel the global supply chain every day.
Veralto is headquartered in Waltham Massachusetts with 300 locations worldwide. Our global team of 16000 associates is guided by the Veralto Enterprise System and united by a powerful purpose: Safeguarding the Worlds Most Vital Resources.
WHO WE ARE:
About Pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define communicate and control color from inspiration to realization leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools such as Pantone Connect. The Pantone Color Institute provides customized color standards brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year Fashion Runway Color Trend Reports color psychology and more. Pantone Licensing helps brands differentiate their products and attract new audiences. Pantone Lifestyle brings color and design together across apparel home and accessories. Learn more at and connect with Pantone onInstagramFacebookPinterest andLinkedIn.
WITHIN YOUR TEAM
As Director of Product Marketing at Pantone will hold a strategic leadership role on the marketing team acting as both player and coach while building out a high-performing group of product marketing managers who are subject matter experts in specific audience segments. you will leverage your marketing expertise and work closely with the Marketing Operations and Product Management teams to develop and implement marketing strategies that would help Pantone reach its strategic business objectives. You will be a hands-on and involved marketing leader exhibiting a high level of leadership in communication emotional intelligence and a strong business-driving yet servant-leader mindset with extensive marketing expertise as you manage a team and influence other cross-functional leaders and team members. You are analytical and you take a data driven results-oriented approach to decision-making. You will be responsible for developing executing communicating and evolving the product marketing framework and action plans that would deepen our understanding and relationships with our customers which in turn will inform sales and go-to-market actions influence product decisions and strategically architect marketing campaigns that generate demand for Pantone products and services enhance brand awareness and engagement while safeguarding our beloved brand.
THIS JOB IS A UNIQUE OPPORTUNITY TO:
WITHIN YOUR ROLE YOU WILL:
- Lead a team of Product Marketers with strong industry knowledge to develop and execute comprehensive product marketing plans and campaigns to drive awareness adoption and sales of Pantones products and services.
- Build implement and optimize proven product marketing processes including repeatable frameworks and models for communication that enables the team to build a deep understanding of the customers needs and pain points key personas and the profile and makeup of the current and ideal buyer base and clearly articulate findings to company stakeholders to influence critical business decisions.
- Identify and bring a thoughtful and data-driven point of view to the leadership team by understanding key market trends competitive forces and critical markets to serve supported with TAM/SAM and other market analyses that would help the team vet opportunities assess risks and seek product-market fit.
- Develop compelling messaging and positioning frameworks tailored to each of Pantones product and services segments and translate into thoughtful go-to-market plans with defined key success metrics.
- Work collaboratively with key stakeholders to design campaign concepts that would fit within allocated budget. Write creative briefs that clearly articulate campaign vision and goals and work collaboratively with the Marketing Operations team to ensure deliverables achieve desired results.
- Work with product managers and tech team representing the customer and bridging communication within the organization.
- Regularly set goals measure KPIs and continuously monitoring and analyzing metrics to adapt strategies as needed to optimize campaign effectiveness and achieve business goals.
- Work closely with the Product Management team to plan and cross-functionally manage the launch of new products and features coordinating across departments to ensure a seamless and impactful launch.
- Partner with Marketing Operations and Digital Marketing teams to develop and execute event strategies email marketing and various demand generation and customer acquisition programs.
- Partner with sales channel owners (high-touch and eCommerce) to create a cadence of campaigns and programs to increase the sales pipeline and/or boost converting traffic.
- Assist regional commercial teams in optimizing their product marketing schedules and implementations including the localization of messaging and the development of exclusive products and campaigns.
- Work closely with Finance and the President to gain approval for the marketing budget required to deliver effective and cost-efficient marketing campaigns.
- Promote continuous cross-departmental collaboration and be an excellent communicator to ensure 360 alignment on critical business decisions and status and results of projects.
- Adopt an ownership mentality continuously identify improvement areas and inspire the team to enhance customer experience and business outcomes.
- Stay current with the latest marketing trends and technologies and provide thought leadership to the organization.
YOUR EDUCATION AND BACKGROUND EXPERIENCE WILL INCLUDE:
- At least 10 years of product marketing experience required with management and leadership experience.
- Bachelors degree in Business Marketing or related degree. Advanced degree and/or MBA is highly preferred.
- Extensive experience in developing and managing strategic and integrated marketing plans
- Experience managing marketing resources to deliver results in a cost-conscious way and proving ROI.
- Experience in tracking monitoring analyzing and reporting marketing campaign performance with ideas on how to drive continuous improvement
- Experience in digital transformation a plus
WE ARE LOOKING FOR A PROFESSIONAL WHO:
- Is a self-starter that is motivated passionate and results-focused
- Has proven ability to lead recruit train and retain a high-performance marketing team
- Is an experienced manager with strong eye for business and willingness to jump in to work side-by-side with the team to get things done
- Ability to stay focused on critical projects and drive to completion and possess exceptional project and time management and communication skills
- Has proven team development management and leadership skills including the ability to drive consensus among executive stakeholders and translate that into action
- Is highly comfortable with fast-paced and matrixed environments with ability to articulate complex marketing concepts and strategies to gain buy-in across diverse stakeholders
- Is highly responsive detail-oriented and well organized with ability to effectively manage multiple competing priorities in a dynamic environment
- Has the ability to address escalations and resolve problems based on a data-driven approach as well as listening and understanding of stakeholder needs
- Is an excellent communicator who can articulate complex concepts to stakeholders at various organizational levels
US ONLY:
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associates position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills seniority geographic location performance shift travel requirements sales or revenue-based metrics any collective bargaining agreements and business or organizational needs.
The compensation range for this role is $155000 - $173000 USD per job is also eligible for Bonus Pay.We offer a comprehensive package of benefits including paid time off medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole discretion unless and until paid and may be modified at the Companys sole discretion consistent with the law.
US residents: In any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race color national origin religion sex age marital status disability veteran status sexual orientation gender identity or other characteristics protected by law. We value diversity and the existence of similarities and differences both visible and not found in our workforce workplace and throughout the markets we serve. Our associates customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform crucial job functions and to receive other benefits and privileges of employment. Please contact us at to request accommodation.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies in any form without a valid signed search agreement in place for the specific position approved by Talent Acquisition will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Required Experience:
Director
Employment Type
Full-Time
