Principal UX Designer, Prime Video
Principal UX Designer, Prime Video
Posted on :
07-06-2025
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1 Vacancy
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Job Description
Are you interested in shaping the future of entertainment Prime Video is re-inventing how customers connect with their favorite shows teams and products by combining high-quality live streaming immersive interactive features and exclusive access to some of the worlds most loved movies TV series and live sports. All from a single service available on the web mobile and TV in 240 countries and territories around the world. And were just getting started.
The Prime Video UX team is seeking a customer-obsessed Principal UX Designer to join our Growth Design team. This role will be responsible for defining articulating and championing the future vision for how our customers rent buy and subscribe to the best local content in their country. The right candidate leads with clarity and empathy inspires others and has a passion for solving problems at massive scale. You excel through innovation creativity and attention to detail. You are a proven strategic thinker and collaborator who flourishes in a large organization. You sincerely believe that design is more than how something looks but also how it feels and functions. You enjoy great design debates and thrive on iterating based on customer feedback.
This role is for a hands-on leader who establishes a vision and strategy scales their impact by empowering designers and elevates the design quality of the entire team. You will develop strong relationships with fellow Design Leaders and partner closely with Product Engineering and Business counterparts throughout the organization to launch bar-raising experiences for customers around the world. As a creative lead you have a passion for solving our customers problems always putting their needs first.
Key job responsibilities
- Define the overall design vision for innovative signup engagement and retention experiences across Prime Videos premium marketplace.
- Mentor other designers and be a bar-raiser for quality of work.
- Work across design verticals to standardize and educate others on design systems and visual languages.
- Analyze customer problems and oversee the design of delightful solutions that meet measurable business goals.
- Work closely with product and business partners to develop a shared vision and lead a process to define and design experiences that deliver on those shared objectives.
- Partner with technology teams to ensure we leverage the scale offered by our platform without compromising on core experience principles.
- Present design work to partners and executive leadership for review feedback and sign-off.
- Measure the success and effectiveness of UX innovations.
A day in the life
The Principal UX Designer for Prime Video Growth Design will elevate the entire team. You will inspire and mentor UX practitioners and partners leading projects throughout the planning design and development cycle. You are expected to think like an owner always raise the quality of the CX and be a relentless advocate for customers. You will use your organization and communication skills to bring clarity to chaos working strategically with other team leaders and team members across the organization.
About the team
Youll join a fun growing team of UX practitioners who help each other develop and thrive. You will have a mentor and a manager that cares about you your career and your skills development and be expected to do the same for your team. You will have autonomy and ownership while contributing to the supportive culture on the team. We gather often to collaborate ask questions and grow together so bring your unique skills and experience and be prepared to share learn and grow with us.
- 10 years of design experience
- Experience leading design projects from strategy through execution
- Proficient with design tools such as Figma Sketch and Adobe CS
- Experience providing and effectively communicating strategic and tactical recommendations based on data
- Have an available online portfolio
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The Prime Video UX team is seeking a customer-obsessed Principal UX Designer to join our Growth Design team. This role will be responsible for defining articulating and championing the future vision for how our customers rent buy and subscribe to the best local content in their country. The right candidate leads with clarity and empathy inspires others and has a passion for solving problems at massive scale. You excel through innovation creativity and attention to detail. You are a proven strategic thinker and collaborator who flourishes in a large organization. You sincerely believe that design is more than how something looks but also how it feels and functions. You enjoy great design debates and thrive on iterating based on customer feedback.
This role is for a hands-on leader who establishes a vision and strategy scales their impact by empowering designers and elevates the design quality of the entire team. You will develop strong relationships with fellow Design Leaders and partner closely with Product Engineering and Business counterparts throughout the organization to launch bar-raising experiences for customers around the world. As a creative lead you have a passion for solving our customers problems always putting their needs first.
Key job responsibilities
- Define the overall design vision for innovative signup engagement and retention experiences across Prime Videos premium marketplace.
- Mentor other designers and be a bar-raiser for quality of work.
- Work across design verticals to standardize and educate others on design systems and visual languages.
- Analyze customer problems and oversee the design of delightful solutions that meet measurable business goals.
- Work closely with product and business partners to develop a shared vision and lead a process to define and design experiences that deliver on those shared objectives.
- Partner with technology teams to ensure we leverage the scale offered by our platform without compromising on core experience principles.
- Present design work to partners and executive leadership for review feedback and sign-off.
- Measure the success and effectiveness of UX innovations.
A day in the life
The Principal UX Designer for Prime Video Growth Design will elevate the entire team. You will inspire and mentor UX practitioners and partners leading projects throughout the planning design and development cycle. You are expected to think like an owner always raise the quality of the CX and be a relentless advocate for customers. You will use your organization and communication skills to bring clarity to chaos working strategically with other team leaders and team members across the organization.
About the team
Youll join a fun growing team of UX practitioners who help each other develop and thrive. You will have a mentor and a manager that cares about you your career and your skills development and be expected to do the same for your team. You will have autonomy and ownership while contributing to the supportive culture on the team. We gather often to collaborate ask questions and grow together so bring your unique skills and experience and be prepared to share learn and grow with us.
- 10 years of design experience
- Experience leading design projects from strategy through execution
- Proficient with design tools such as Figma Sketch and Adobe CS
- Experience providing and effectively communicating strategic and tactical recommendations based on data
- Have an available online portfolio
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Staff IC
Employment Type
Full-Time
Key Skills
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