Sr. Media Manager
Sr. Media Manager
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$ 100900 - 160800
1 Vacancy
Job Description
Are you ready for whats next
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
Were looking for a Senior Manager of Paid Media to lead the global brand-media advertising function within the Performance Marketing COE specifically for the Navico Group division which includes renowned brands such as Lowrance and Simrad. You will be the subject matter expert on digital media best practices and will need to be able to thrive in a role that can absorb key details from an overarching business strategy and translate those into a scalable digital marketing strategy focused on delivering measurable performance. As part of the Performance Marketing team this role with work collaboratively with division leads digital marketing brand partners analytics and creative to create customer centric and data driven campaigns through a rigorous test and learn approach with the overarching goal of delivering highly effective full funnel digital media plans.
The ideal candidate is comfortable operating at highly strategic and tactical levels switching between them effortlessly. Youll be responsible for strategic thought leadership team development and operational excellence whilst driving transformation. They can effectively create and execute integrated consumer-facing marketing campaigns while working with cross functional teams to define and build processes to scale their teams impact. We are looking for a builder and leader excited about growing and nurturing a team cementing strategy and process in a nascent function while creating strong relationships. Reporting to the VP Performance this is a high-impact and high-visibility role for a digital marketer who is agile and tenacious working to drive the industry forward.
At Brunswick we have passion for our work and a distinct ability to deliver.
Essential Functions:
- Strategic Thought Leadership: Develop and own full funnel paid media strategies across platforms like Google Meta YouTube and emerging channels like CTV.
- Campaign Execution & Optimization: Launch and optimize campaigns running A/B tests on creatives messaging and targeting to improve KPIs.
- Budget Management & Forecasting: Allocate and pace budgets effectively across a diverse set of digital channels amongst regions globally and forecast medias impact.
- Performance Measurement & Reporting: Define KPIs attribution models and build dashboards to measure success. Have the ability to distill data into actionable insights and opportunities that drive digital strategy and influence change across the organization.
- Cross-Functional Collaboration: Partner with brand regional and creative marketing partners to develop audience-focused and data-driven media strategies.
- Agency & Vendor Oversight: Manage media agency and vendors to execute campaigns efficiently and drive continuous performance improvement.
- Operational Excellence: Implement quality assurance protocols to ensure consistent delivery across all accounts and establish performance benchmarks testing protocols and reporting standards that drive continuous improvement.
- Team Development: Inspire lead and motivate direct reports through regular feedback 1:1s goals & career development planning. Foster talent growth and upskill the team for high-skilled and sought after SMEs.
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however others can be developed along the way.
Required Qualifications:
- 10 years of experience in performance media execution strategy and channel management (agency experience preferred)
- You are comfortable operating at highly strategic and tactical levels switching between them effortlessly
- You have a proven track record of driving successful marketing campaigns that drive measurable business outcomes
- Fluency with data - including market/segment sizing forecasting and working with analytics to understand efficacy of campaigns after the fact
- Deep expertise across paid search paid social programmatic display/video and emerging advertising platforms
- Exceptional team leadership capabilities with experience hiring mentoring and developing advertising talent
- Outstanding cross-functional collaboration skills and ability to communicate complex concepts succinctly to diverse set of stakeholders
- Strong mathematical analytical and communication skills (written and verbal)
- Excel in problem solving innovation team participation and self-motivation
- Ability to persuasively present ideas to colleagues and senior management
- Skilled at managing projects and meeting deadlines for multiple priorities/projects at one time
- Innovative thinker with ability to receive and give feedback
- Intellectual curiosity and willingness to experiment with new approaches
Working Conditions:
- Hybrid (3 days per week)
The anticipated pay range for this position is $00 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills relevant experience business needs and geographic location. In addition to base pay this position is eligible for an annual discretionary bonus.
At Brunswick it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidates qualifications and the business context.
This position is eligible to participate in Brunswicks comprehensive and high-quality benefits offerings including medical dental vision paid vacation 401k (up to 4% match) Health Savings Account (with company contribution) well-being program product purchase discounts and much more. Details about our benefits can be found here.
Why Brunswick:
Whatever tomorrow brings well be at the leading edge. As the clear leader in the marine industry were committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition were proud of being recognized for making a splash with numerous awards!
Next is Now!
We value growth and development recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other characteristic protected by federal state or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process please contact for support.
For more information about EEO laws - click here
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#Brunswick CorporationRequired Experience:
Manager
Employment Type
Full-Time
