Senior Marketing and Recruiting Specialist
Senior Marketing and Recruiting Specialist
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Job Description
About the Opportunity
Summary
The ideal candidate must have experience managing metric-driven cross-channel advertising campaigns. He/she/they will be experienced in a wide range of marketing activities including digital areas of social media content marketing website architecture SEO analytics ad serving and CMS development. He/she will have the ability to understand the big picture while managing the day-to-day implementation of the established strategies. The candidate will have an understanding and passion for emerging digital technologies and how they apply to the overall vision. The ideal candidate must be motivated by analytics and driving ROI. The Senior Marketing and Recruiting Specialist will also be a motivated goal-oriented team player who can thrive in a fast-paced environment where flexibility creativity and resourcefulness are required for success.
Day-to-day responsibilities include developing effective results-oriented marketing strategies planning and executing campaigns as well as analyzing and reporting campaign performance to optimize ROI.
This is a 1-year fixed term position with the possibility of renewal based on continuing external funding.
Qualifications
Masters degree in Marketing or related field (Bachelors degree considered) and 5 years experience in marketing and communications. Higher education experience preferred. Recruiting experience is a plus.
An effective mix of hands on experience developing and executing integrated marketing campaigns that drive business results
Sound analytical skills; can monitor & manage integrated campaigns against established benchmark/KPIs
Worked in an internal marketing department (preferably in a position responsible for delivering ROI)
Managed cross-channel advertising campaigns from start to end successfully
The ability to manage multiple planned and unplanned projects simultaneously
Motivated by analytics and driving ROI for the Institute
Must be Impeccably organized and have strong project management skills - driven by a deep intrinsic responsibility to meet deadlines and exceed expectations
Obsessive about the quality of your work and thrive in a fast-paced environment
A great communicator articulate straightforward and engaging
Proficient in word press or similar application.
Proficient in Slate or similar application
Proficient with Adobe Photoshop Illustrator and InDesign
Key Responsibilities & Accountabilities
(40%)
Manage the full lifecycle of digital programs website optimization email marketing social media campaigns SEO etc.
Monitor against established benchmarks/KPIs of digital efforts spearheading analytics reporting analysis and communication of implications.
Manage cross-channel advertising campaigns including print and digital to stay on strategy and within budget requirements.
Manage comprehensive content calendar across Facebook Twitter and LinkedIn
(30%)
Create deliver edit and optimize marketing materials.
Develop write and implement fresh content for Gordon Institute of Engineering Leadership website and all social media platforms. Must be a creative and effective writer.
Consistently refresh Gordon Institute website content and pages to attract our target demographic of applicants.
Create and deliver ongoing student and industry spotlights executive bios and newsletter content aimed at increasing website traffic and lead generation.
(20%)
Aid the Director of Admissions and Marketing in planning near and long team conventional and digital marketing initiatives that align with broader strategic marking and recruiting efforts.
Analyze campaign results draw conclusions and proactively make recommendations to optimize marketing campaigns
Collaborates with the Institute Director and Director of Admissions and Marketing on the development of lead generation and lead nurturing strategies for the Gordon Institute.
(10%)
Assists the Institute Director and Director of Marketing and Recruiting with development and management of the marketing budget for the Gordon Institute.
Position Type
Marketing and CommunicationsAdditional Information
Northeastern University considers factors such as candidate work experience education and skills when extending an offer.
Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical vision dental paid time off tuition assistance wellness & life retirement- as well as commuting & transportation. Visit for more information.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race religion color national origin age sex sexual orientation disability status or any other characteristic protected by applicable law.
Compensation Grade/Pay Type:
108SExpected Hiring Range:
$59425.00 - $83935.00With the pay range(s) shown above the starting salary will depend on several factors which may include your education experience location knowledge and expertise and skills as well as a pay comparison to similarly-situated employees already in the role. Salary ranges are reviewed regularly and are subject to change.
Required Experience:
Senior IC
Employment Type
Full-Time
