Senior Director, Consumer Centricity
Senior Director, Consumer Centricity
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1 Vacancy
Job Description
The Senior Director of Consumer Centricity will champion the companys evolution toward a truly consumer-first mindset. This strategic leader will ensure that consumer insights are embedded into decision-making across product development marketing customer experience and operations. Reporting to the Chief Marketing Officer & GM of Direct Commerce this role oversees a team of marketing professionals driving both strategy and execution to infuse consumer-centric principles into the companys culture and core business practices.
What You Will Do:
- Develop and implement a company-wide strategy that integrates consumer insights into all business functions
- Lead efforts to ensure that the voice of the consumer is at the center of decision-making across teams and leadership
- Build and oversee a high-performing consumer insights team to analyze consumer behavior trends and preferences
- Partner with data and analytics teams to leverage AI and marketing technology for predictive insights and strategic decision-making
- Collaborate with marketing product and sales teams to refine brand positioning and enhance consumer interactions
- Establish key performance indicators such as Net Promoter Score (NPS) customer lifetime value and brand sentiment to measure success and drive improvements
- Identify emerging consumer trends and market opportunities to guide product development and business strategies
- Streamline processes to accelerate consumer-driven innovation and enhance responsiveness to shifting market demands
- Advocate for a consumer-first mindset across the organization influencing senior leadership and cross-functional teams to prioritize consumer-centric strategies
- Ensure compliance with evolving privacy regulations and data governance standards to maintain ethical and effective use of consumer insights
Qualifications :
- Bachelors degree required MBA preferred
- 15 years of progressive experience in consumer insights brand strategy customer experience and/or a related field
- Experience leading market research data analytics and consumer behaviors functions
- Experience establishing consumer- centric processes insights and structures resulting in improved consumer retention across brand offerings
- Experience navigating and succeeding in a fast-paced matrixed highly collaborative environment with multiple stakeholders
- Strong communication presentation and leadership skills with the ability to influence cross-functional teams and executive stakeholders
- Experience demonstrating situational adaptability managing complexities and leading with resiliency
Additional Information :
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $150000 USD - $263000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and location. In addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.
At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits (including half-day summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.
Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell Therma-Tru Larson Fiberon Master Lock SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN
Equal Employment Opportunity:
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.
Reasonable Accommodations:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams please note that FBIN job postings are exclusively hosted on our careers page at Work :
No
Employment Type :
Full-time
Employment Type
Full-time
