Senior Channel Manager - Paid Media
Senior Channel Manager - Paid Media
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$ 122750 - 156850
1 Vacancy
Job Description
We have met todays energy needs while planning for tomorrows for over 100 years. Beginning with the first modern generator the Rehlko Automatic Power & Light launched in 1920 Rehlko has been an innovative leader in energy resilience.
Our product range includes engines generators power conversion UPS systems EV components and electrification solutions microgrid controls and management clean energy solutions and much more that serve a broad spectrum of OEM residential industrial and commercial customers.
Our priorities are global: the stability from steady energy sources and reliable back-ups. The power to be able to harness energy and the freedom of not being dependent on an aging centralized grid. The confidence that clean energy solutions offer when it comes to a sustainable world and the commitment to keep innovating towards greater impact.
Why You Will Love this Job:
The Senior Channel Manager Paid Media will be responsible for achieving traffic (session) targets for the Home Energy divisions digital properties through both paid and organic marketing initiatives. This role works hand-in-hand with Rehlkos agency partners for paid media and SEO to ensure marketing campaigns deliver against target metrics and result in qualified leads. The Acquisition Manager oversees the strategies and tactics for bringing new customers to the business and manages the Home Energy paid advertising budget to maximize ROAS. Remote location is acceptable if candidate can work regular business hours in Central time zone.
Specific responsibilities
Traffic growth: Achieve year-over-year session growth targets to Home Energy digital properties from paid and organic marketing campaigns. Continuously identify evaluate and test new sources of paid traffic/inquiries.
Agency management: Closely manage/oversee agency partners for paid advertising and affiliate marketing to ensure performance targets are met. Develop standard operating procedures to manage the agencies and serve as the reviewer and approver of agency strategic and tactical recommendations.
Budget management: Ensure the paid advertising budget is optimally allocated to meet traffic and lead goals and maximize ROAS. Recommend budget shifts among channels campaigns and tactics as needed to account for seasonality or variations in performance.
Affiliate marketing channel management: Ensure tracking and reporting mechanisms are in place to achieve lead quality volume cost-effectiveness/ROI and brand compliance targets for the affiliate channel. Provide guidance to the affiliate marketing agency partner on new publishers to onboard or commission payout changes as appropriate. Work with the website channel owner to create affiliate-specific landing pages on the consumer website as needed.
Analysis and reporting: Work with agency partners to establish a daily/weekly/monthly reporting cadence and dashboards for all paid media and affiliate marketing campaigns including detail down to the keyword level. Analyze these reports regularly to flag performance variances and improvement opportunities. Provide summary reporting and metrics on paid advertising efforts to other parts of the organization or to leadership as requested.
Testing and optimization: Optimize the paid media digital experience for consumers from clicking on an ad to visiting a landing page to becoming a lead. Oversee testing/experimentation plans for channels campaigns forms and landing pages and ensure tests are set up for clear measurement and reporting.
Creative review: Work with the Content Strategist to ensure all paid advertising creative supports the Kohler Home Generator brand. Evaluate performance of paid advertising creative and work with agency partners to test and refresh creative as needed. Review and approve all ad copy optimizations and proposed account changes for the paid search channel
Promotion support: Ensure all Kohler home generator promotions are supported across paid media and affiliate marketing campaigns.
Requirements
Bachelors degree in business marketing digital communications or related field
6-10 years experience managing customer acquisition for digital lead generation and/or ecommerce sites
2-3 years experience managing marketing agency partners
High level of proficiency with Google Ads platform and Google Analytics
Experience managing affiliate marketing programs or leveraging affiliate marketing as a growth strategy
Exceptional analytical skills and ability to synthesize insights / understand performance drivers based on data
Excellent communication and presentation skills
Ability to work in a fast-paced environment troubleshoot/problem-solve quickly manage multiple projects simultaneously and pivot when needed
Masters degree in business marketing or digital communications a plus
Experience in a digital marketing agency a plus
Knowledge of the home improvement or standby home generator industry is a plus
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
About Us
Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities along with competitive benefits and PurposeCreating an energy resilient world for a better futureand Values: Curiosity Trust Pace and Excellence are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at addition to the investment in your development Rehlko offers a benefits package including a competitive salary health vision dental 401(k) with Rehlko matching and more!
Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities including but not limited to hiring job assignment compensation promotion benefits training discipline and termination without regard to race creed color ethnicity religion sex pregnancy childbirth or related medical conditions genetic information age national origin citizenship ancestry caste mental or physical disability marital or familial status sexual orientation gender identity or expression genetic information political belief or affiliation union membership status military status veteran status or any other characteristic protected by national state local or other applicable laws.
Americans with Disabilities Act (ADA)
It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national state local or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms privileges or conditions of employment because of a persons physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment please contact Rehlko is an equal opportunity/affirmative action employer.
Required Experience:
Manager
Employment Type
Full-Time
