Consultant to Design & Lead Student Recruitment for BRICK Rochester Academy Charter School
Consultant to Design & Lead Student Recruitment for BRICK Rochester Academy Charter School
Posted on :
06-06-2025
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1 Vacancy
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Job Description
1. Introduction & Background
BRICK Networks (BRICK) is a nonprofit organization dedicated to supporting families from pre-cradle-to-career through holistic support excellent schools and clear pathways to college and career. By creating a comprehensive network of services BRICK is righting the wrongs of racial and economic inequality and paving the way for families to forge futures abundant with opportunity wellness and joy. BRICK is launching BRICK Rochester Academy Charter School (BRACS)its first campus in Rochester NYwith an inaugural cohort of Kindergarten and 1stgrade scholars in September 2026. To ensure full enrollment on Day 1 BRICK seeks an experienced consultant to create and execute a comprehensive yearlong student recruitment and community engagement campaign targeting Rochester families. If the consultant excels in managing this project the engagement may transition into a full-time Regional Director position.
2. Project Overview & GoalThe selected consultant will design and lead an integrated recruitment and community engagement programspanning community outreach digital engagement and grassroots marketingto secure enrollment commitments from 90 students (60 Kindergarten & 30 Grade 1) for the 202627 school year.
3. Scope of Work
The consultant will be responsible for the following at minimum:
Recruitment Strategy Development Conduct market analysis and establish monthly enrollment targets/milestones. Craft core messaging aligned with BENs mission and Rochester context.
Community & Event Outreach Plan and execute 12 outreach events (resource fairs festivals doortodoor canvasses).Host 4 town halls/family info sessions at accessible community hubs. Build partnerships with earlylearning centers faithbased organizations tenant associations etc.
Digital & Social Media Marketing Support in the development of a content calendar (organic paid) for Facebook Instagram TikTok and local parent forums.
Family Engagement Pipeline Coordinate parent followup application assistance lottery support and registration home visits to follow-up on interest and application completion
Capacity Building & ReportingTrain BRACS staff/volunteers on recruitment scripts and community monthly progress reports and a final knowledgetransfer handbook.
Collect Organize and Maintain Data Manage all data collection of student information contact logs etc. Manage the enrollment process and system for students
Deliverables & Timeline
Full enrollment of 90 students (60 Kindergarten and 30 1st Graders)
Deliverable Due Date
Detailed Recruitment Plan & Gantt Chart July 15 2025
Monthly Progress & Metrics Reports Last business day of each month
MidYear Impact Review & Plan Adjustments January 31 2026
Final Enrollment Report & Transition Toolkit September 15 2026
Proposal Requirements
Please limit proposals to 2-3 pages (excluding resumes and work samples) and include:
Cover Letter/ Capacity Statement: Summarizing interest and key qualifications. (Describe your track record managing each of the following operational areasbudget oversight facilities planning and maintenance and community engagement. For each area cite at least one comparable project the scope of responsibility measurable outcomes achieved and a reference contact.)
Consultant/Firm Profile and bios of key personnel.
Proposed Approach & Workplan outlining activities from July 2025August 2026 specifying: Outreach events (types frequency projected attendance).Town halls/community meetings. Digital & social media tactics with KPI targets.
Project Timeline (Gantt or similar).
Sample Budget Narrative & Cost Table (all costs in USD).
References (minimum three recent clients).
Email one PDF file titled to no later than 5:00PMET on June 15 2025.Late submissions will not be questions must be submitted via email by June 10 2025; answers will be shared with all interested parties by June 12 2025.
Required Experience:
Contract
Employment Type
Student
Key Skills
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