Digital Sales Support Manager â Americas
Digital Sales Support Manager â Americas
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$ 144960 - 217320
1 Vacancy
Job Description
Career Area:
MarketingJob Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.
Digital Sales Support Manager Americas
Caterpillars Construction Industries Services Division (CISD) is hiring a Digital Sales Support Managerto lead a team ofdigital sales consultants who are the subject matter expert todealers and sales teams on go-to-marketstrategies best practices and sales variance programs to drive digital sales growth and increase percent of customers active online.
Role Summary:This role will workwith dealers and sales teams to help build and deploy digital marketing campaigns leverage marketing automation bring new digital solutions to market and promotethe integrated solutions approach to grow sales digitally. This role will collaborate across the enterprise to communicate Voice of Dealer Voice of Customer and identifygaps in our strategy to develop needed resources for success.
Job Related FAQs:
Dealer Coverage: Americas (North & South)
Direct Reports: 4
Metrics and measures: Sales to Users (STUs) toRetail and Small Core Customers % of Active Customers purchasingOnline eCommerce Sales to Users for Construction Customers Cat Central STU Growth and Retail Small Core eCommerce STU growth
Primary Interfaces: This role is a key interface between CISD Regional Retail and Small Core Sales teams Distribution Services Divisionand Cat Digital Product Partners
What Youll Do
In this role you will be working with key partners including Cat Digital and Distribution Services Division as well as aligning with the Sales Execution and Sales Support teams in CISD to drive digital sales growth which is critical to achieving double digit STU. Key duties include:
Lead cross functional workshops and governance with partners/dealers to help drive eCommerce sales and eCommerce activation growthplans.
Executego to market of newdigital solutions driving dealer and customer adoption.
Support dealer digital sales and marketing plan development
Gather Voice of Dealer and Voice of Customer to identify and drive needed enhancements to digital products.
Support execution of digital marketing strategy to support aftermarket sales growth.
Analyzegranular insights by dealer toprovide recommendations for digital marketing improvement and increase in eCommerce growth opportunities.
Coach and mentor peers in the creation and validation of new solutionsto business problems.Responsible for all personnel issues and performance evaluation of direct reports.
Present insights on gaps root cause and proposed actions to leaders and advisors.
Leadpilot of new digital solutionswithin territory
What You Have(Core Skills)
Customer Focus: Knowledge ofdealers and customers application industry and marketplace needs.
Effective communication skills across product industry dealerand/or customer audiences to gain understanding and acceptance of ideas and recommendations.
Influencing: Experience consulting and collecting ofvoice of customer for new product/services introduction or distribution needs.Relationship Management: Experience and confidence working with senior staff and management on industry growth plans regional merchandising programs or regional dealer programs.
Strategic Thinking: Experience consulting and collecting ofvoice of customer for new product/services introduction or distribution needs.
Top Candidates Will Also Have
Job-related experience in the areas of Digital Marketing eCommerce or Digital Solutions
Experience with aftermarket business
Experience providing training for internal and external sales teams direction for future solutions and industry needs and sharing this expertiseat higher industry levels with business unit management.
Experience with industry eCommerce solutions digital solutionsor Dealer Digital Excellence programs
Experience creating behavioral changes in organizations
Additional Information
This role can work from one of the following Caterpillar office locations: Peoria IL; Chicago IL; Cary NC;
Relocation assistanceis provided to relocateto Peoria IL only.
This position requires frequent travel (40%)
This position requires the candidate to work a 5-day-a-week schedule in the office.
Summary Pay Range:
$144960.00 - $217320.00Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility terms and guidelines. This is a summary list of benefits.
Medical dental and vision benefits*
Paid time off plan (Vacation Holidays Volunteer etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
Posting Dates:
June 4 2025 - June 10 2025Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities.
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Required Experience:
Manager
Employment Type
Full-Time
