Specialist - Events
Specialist - Events
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Job Description
Wood Mackenzie is the global data and analytics business for the renewables energy and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world companies and governments need reliable and actionable insight to lead the transition to a sustainable future. Thats why we cover the entire supply chain with unparalleled breadth and depth backed by over 50 years experience. Our team of over 2400 experts operating across 30 global locations are enabling customers decisions through real-time analytics consultancy events and thought leadership. Together we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.
Wood Mackenzie Values
- Inclusive we succeed together
- Trusting we choose to trust each other
- Customer committed we put customers at the heart of our decisions
- Future Focused we accelerate change
- Curious we turn knowledge into action
Job description
Wood Mackenzie has an exciting opportunity for an experienced B2B Event Marketing Manager to join a fast paced dynamic global business to promote topical appealing and commercially successful events for a global professional services organisation in the energy and natural resources space. The role holder will work closely with senior stakeholders and needs to be comfortable working with teams across all departments and regions within Wood Mackenzie.
Role Purpose
This role is responsible for helping deliver effective B2B revenue generating marketing campaigns for defined brands and products. The individual must be commercially astute and execute effective tactics for defined event products to ensure successful delegate attendance via several marketing channels for our broad portfolio.
This role uses both online and offline marketing methods (print and online advertising email marketing direct mail campaigns use of social media and digital channels etc.) and strong communication skills to build effective relationships with key internal stakeholders and external contacts.
Day to Day Responsibilities
Develop and execute effective marketing campaigns for various events based on market research and using a range of channels
o Web email print campaigns telemarketing social media direct mail
Developing audiences segments and messaging across the portfolio working with product marketing sales and program managers to ensure the best conversion to events
Help build contribute and execute the Marketing Plan for each event by
o Collaborating with Digital Team to drive attendance and best ROI for events and create compelling and effective digital marketing and online/ social presence and supporting overall portfolio benchmarks and reporting tools
o Collaborating with the Event Content team to identify opportunities for new product launches define strategy existing portfolio growth messaging pricing revenue and audience generation. All based on data driven insights and users behaviors competitor analysis and market insights.
o Create content for all marketing materials including emails banner ads print ads digital ads press releases and social media posts in collaboration with Event Content and Research for sign off
o Plan and collaborate with Creative Services team to manage process in time with SLAs as part of plan and create commercially driven assets for all tiered events and Tradeshows occasionally in partnership with Program Managers. Coordinating front-end creative production and back-end support for event marketing campaigns
o Work with Senior Manager and event content to identify and develop key industry partnerships; lead and manage marketing partner relationships with external media publications and industry and professional associations including identification outreach barter negotiations onboarding and ongoing communications as well as ensure contractual obligations are executed
o Collaborate with Regional Sales to ensure all commercial elements have a robust follow up plan which is tracked and measured
o Partner with sponsorship Sales Team on lite touch Sponsorship campaigns supporting Sponsorship growth
o Plan and collaborate with the PR team to identify PR opportunities to be maximized per project where appropriate
o Help Manage events marketing budgets timelines and marketing communication
o Contribute to voice of the customer campaigns related to each event
o On occasion attend events to gain customer insights and drive continuous improvement
Best Practice
Alignment collaborating and developing relationships best practice and processes with the Marketing program team for each energy segment
Contribute to developing and sharing best practices across the event marketing function within Wood Mackenzie
Perform regular competitive analysis and analyze points of differentiation across events
Where applicable provides onsite support with the wider events team for an event
Reporting
Monitor track and provide analysis on Event Marketing spend and performance to drive delegates and revenue
Support financial reporting on delegate and sponsorship Sales to Senior Event Marketing Manager on weekly basis for wider management reporting
About You
Have excellent client and stakeholder management skills. Collaboration is key
Understand internal and external customer needs with the ability to think creatively and problem solve efficiently
Proven relevant revenue generating commercial B2B marketing experience (3years) (e.g. direct and/or events marketing with preference given to those with conference marketing experience and industry events)
An understanding of the customer journey acquisition process and digital marketing channels
Interested in exploring new marketing methods and optimising traditional channels thinking creatively about new ways to reach audiences
Up to date with marketing trends bringing news ideas and latest tech
Experience using marketing and analytics systems such as Google Analytics Salesforce Cvent Dreamdata
Excellent written English and proof-reading skills
Commitment to standards of excellence with attention to detail
Ability to manage multiple tasks prioritize accordingly and work to tight deadlines
Campaign tracking reporting and analytical skills at campaign and customer level
Deliverables (INTERNAL ONLY)
B2B Marketing experience is essential
Event marketing experience is essential
Experience or keen to learn about working in an international environment covering different global markets
Tech savvy this person will need to learn about CRM tools (if they dont already) and managing client / prospect data. Knowledge of salesforce and pardot / similar CRM tools is ideal
Be passionate about growing the business and have a genuine interest in developing and growing themselves
Have an intellectual curiosity and an interest in the energy transition
Show effective organisational and planning skills with the ability to manage own workload effectively
Be familiar with Microsoft products and be proficient in Word / Excel Power Point
Be familiar or have to appetite to work with/ sample AI products
Expectations
We expect the successful applicant to embody our capabilities including personal impact behave ethically and morally be bold and persevering and look to continuously improve. The successful candidate will need to communicate effectively collaborate well with both customers and internal stakeholders and be results driven.
We are a hybrid working company and the successful applicant will be expected to be physically present in the office at least 2 days per week to foster and contribute to a collaborative environment but this may be subject to change in the future.
Consider if the role can be part-time / open to flexible working:
o This is expected to be a full-time role but flexible working arrangements will be considered.
o The nature of this role precludes it from consideration for part-time or flexible working arrangements
o Due to the global nature of the team a degree of flexible working will be required to accommodate different time zones.
Wood Mackenzie Values
Inclusive we succeed together
Trusting we choose to trust each other
Customer committed we put customers at the heart of our decisions
Future Focused we accelerate change
Curious we turn knowledge into action
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race colour religion age sex national origin disability or protected veteran status. You can find out more about your rights under the law at
If you are applying for a role and have a physical or mental disability we will support you with your application or through the hiring process.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
