Senior Associate, Digital Activation
Senior Associate, Digital Activation
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
TheSenior Associate Digital Activationis the daytoday steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients goals. They are a Digital native curious about unique emerging opportunities and prepared to provide a pointofview recommendation and optimization recommendations based on campaign performance. They are the primary contributor to the planning process (inclusive of partner evaluation negotiation reporting optimization insight generation billing etc.) while also being a key touchpoint to internal agency stakeholders and day-to-day management for our client.
You Will:
- Coordinate and oversee the management trafficking optimization and reporting of paid social and digital campaign initiatives.
- Manage media campaigns from end-to-end including working with other internal teams measurement partners and clients to secure deliverables.
- Integrate with neighboring disciplines (Creative Marketing Science Strategy) to develop cohesive paid media strategy and targeting approach by respective campaign objective.
- Manage the billing team and provide final approval on all billing needs
- Provide strategic insights and optimizations for all client reports
- Prepare new information for paid tactical media plans evaluate vendor proposals and present channel strategy to clients.
- Evaluate build and maintain relationships in the display and emerging media community.
- Lead the development of Point of View (POV) documents on industry trends or new innovative opportunities.
- Responsible for relationship with third-party vendors i.e. keeping up to date on all offerings and facilitating meetings across the vendor client and media teams.
- Serve as a point of contact for problem escalation; demonstrate exceptional client interaction skills.
You Have:
- 3-5 years of experience in digital activation executing and optimizing campaigns across paid social programmatic search and video platforms with a focus on data-driven results.
- Agency experience is preferred.
- Hands-on-keyboard experience with Paid Social execution (Meta LinkedIn).
- Strong mathematical aptitude and understanding of the digital media landscape.
- Experience with budgeting forecasting and campaign optimizations across channels and audiences.
- Proficient in research audience planning and developing social media plans (platform tactic audience creative).
- Excellent communication skills and comfortable presenting to client leadership.
- Execute and oversee media trafficking for digital advertising campaigns ensuring accurate setup scheduling and delivery across various ad platforms
- Work closely with media planners creative teams and vendors to traffic assets and implement tracking pixels and tags (i.e. DCM/CM360 Flashtalking etc.).
- Proficient in reporting and analytics including crafting insights and optimizations for weekly pacing monthly reports and post-campaign wrap reports.
- Familiar with media industry tools such as MediaOcean (Prisma) IAS or DoubleVerify MRI Comscore or similar.
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation compassionate leave wellness days and personal time
- Access to online services for families and new parents
- Early Dismissal Fridays (off at 3:00 PM local time every Friday)
- 12 Affinity Groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization and we want to set you up for long-term success. In an effort to do so we expect our team to work from an office a minimum of 3 days a week.
Critical Mass is an equal opportunity employer.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:
Senior IC
Employment Type
Full Time
Key Skills
Similar Jobs
Dr. Job is an online platform that connects employers with skilled job seekers, facilitating the search for job opportunities and top talent. Established in 2015. Dr. Job Pro has emerged as the world premier job portal, attracting thousands of job seekers every day from all over the world.
Follow Dr.Job
Dr Job FZ LLC. 2025 © All Rights Reserved