Associate Athletic Director, Marketing: Fan Engagement
Associate Athletic Director, Marketing: Fan Engagement
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Job Description
Job Title
Associate Athletic Director Marketing: Fan EngagementAgency
Tarleton State UniversityDepartment
0AthleticsProposed Minimum Salary
CommensurateJob Location
Stephenville TexasJob Type
StaffJob Description
Reporting to the Senior Associate Athletic Director for Communications this role is responsible for leading all marketing promotional and fan experience efforts to elevate the visibility and support of Tarleton Athletics. The Associate AD will develop and execute strategic initiatives aimed at increasing attendance enhancing game-day atmosphere and driving ticket sales for select sports and the overall department. This position requires strong collaboration with campus departments students faculty staff and external partners to promote athletic events and deepen community engagement.
In-office role based on-site in Stephenville Texas with work hours ofMonday to Friday from 8am to 5pm; regular evening and weekend hours are required to support home athletic events. Serves as Campus Security Authority (CSA). Must have the ability to work remotely at the request of the university in times of inclement weather or other special circumstances.
Essential Duties and Responsibilities:
Game-day scripting leading and implementing of in-game marketing and fan engagement efforts including but not limited to in-game music entertainment public address video board fan engagement camera operators etc.
Graphic design
Developing recommending and implementing marketing and promotional strategies and policies to increase awareness and attendance.
Managing departments daily advertising efforts on social media to generate revenue and promote attendance at athletic events.
Managing day-to-day online and digital marketing initiatives. Collaborating to create and execute marketing programs and campaigns.
Marketing promoting and assisting with athletics fundraising efforts
Implementing ticket promotions sales plans advertising campaigns and community and statewide outreach events
Collaborating closely with internal colleagues to create highly engaging fan experiences
Creating fan development and community outreach initiatives
Conceptualizing content and strategy for video board use at select venues
Managing game-day operation of any athletic event including integration with videoboard public address and promotions. Includes preparation of game-day schedule of activities pregame and halftime entertainment developing positive game atmosphere etc.
Supervising the work of the Assistant Director of Marketing & Fan Engagement including training and evaluation of employees performance. Responsible for assigning duties responsibilities and specific projects.
Responsible in collaboration with other staff members for fulfilling obligations to sponsors and advertisers including media placement merchandising and other sponsor services. Responsible for fulfilling all sponsor-related advertising on the schools official athletics website and social media pages.
Maintaining constant communication with businesses and groups across campus to drive awareness of games/events and encourage attendance and participation.
Coordinate promotional activities aimed at increasing student attendance with student groups.
Performing other job-related duties as assigned by Senior Associate Athletic Director for Communications.
Minimum Qualifications
Required Education and Experience:
Bachelors degree in marketing or equivalent combination of education and experience
Eight (8) years of experience in marketing
Knowledge Skills and Abilities:
Ability to multitask and work cooperatively with others.
Knowledge of NCAA Division I intercollegiate athletics
Exhibit strong creative organizational and interpersonal skills
Excellent communication skills
Demonstrated ability to remain composed and perform effectively in high-pressure or challenging situations
Proven ability to effectively manage and prioritize multiple tasks over sustained periods
Demonstrated proficiency with Microsoft Office Adobe InDesign and Adobe Photoshop
Graphic design/illustration skills
Competent in all digital and print marketing avenues
Preferred Education and Experience:
Masters degree in Marketing Journalism or related major
5 years experience within an intercollege athletic department (Division I preferred) or professional sports organization
This position requires work beyond normal business hours weekends and holidays.
Salary
Commensurate with experience
Salary Range
The target base annual salary is commensurate with experience and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position. Tarleton State University offers a career filled with purpose and opportunity in addition to competitive wages. As part of the Tarleton family the following benefits are also available to full time and qualifying part time employees:
Educational Benefits - employee perks that help enrich grow and foster career and professional development:
Employee Health Wellness and Financial Planning
Fully covered employee health insurance
Reimbursement of Insurance Premium Deductions! The State of Texas contributes to eligible employees insurance coverages as of the 1stday of the month following 60 days of employment in an eligible position. For those who elect coverage PRIOR to the first of the month after 60 days of employment Tarleton State University will reimburse employees the State contribution towards health coverage during those first 60 days.
Dental insurance
Vision insurance
Retirement and Insurance programs
Tarleton employees enjoy one of the greatest PTO packages in the area!
Paid sick leave
Holiday pay
Vacation
Longevity pay
Paid Birthday Leave Tarleton State University awards all leave-eligible employees paid time off for their birthday!
Other
Complimentary tickets to all Athletic and Performing Fine Arts events!
Tarleton Employees enjoy two complimentary general admission tickets for athletics and performing fine arts events on campus! Join Texan Nation on the bleachers or in the auditorium.
Employee Wellness Release Time
Staff Gym Membership Discount with Campus Recreation
and other Tarleton Discounts
Qualified candidates are encouraged to submit a completed application for consideration. Initial review of applications will begin immediately and continue until position is filled.
Application Procedure:
During the application process applicants have one opportunity to enter the requested information upload documents and Submit the application. Applicants will not be able to make changes or add additional documents once the application materials have been submitted via Submit action.
Employment applications must include:
Completed online application
Cover Letter / Letter of Interest addressing qualifications
Curriculum Vitae or Resume
At least 3 current professional references and their full contact information
Applications received by Tarleton State University must have all job application data entered. Failure to provide all job application data could result in an invalid submission and a rejected application. See resume is not an acceptable entry in the job application. Incomplete applications will not be considered
All positions are security-sensitive. Applicants are subject to a criminal history investigation and employment is contingent upon the institutions verification of credentials and/or other information required by the institutions procedures including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.
Required Experience:
Director
Employment Type
Full-Time
