Team Lead Paid Social Media (f/m/x)

Autohero is Europes largest independent used car dealer revolutionizing the way customers find and buy cars. As part of the Auto1 Group we are disrupting one of the largest industries still dominated by traditional players. With our unique online and offline presence we offer customers a seamless transparent and hassle-free car-buying experience.

Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing campaigns and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house giving you the best environment to learn and grow.

We are looking for a Team Lead Paid Social Media (f/m/x) to own and drive the strategy and execution of our paid social advertising across Facebook Instagram TikTok and other emerging platforms. In this high-impact role you will combine creative vision technical expertise and a data-driven mindset to maximize lead quality efficiency and brand impact.

• Channel ownership: Own the strategy and execution of paid social campaigns across Facebook Instagram TikTok and other relevant platforms leveraging each channels unique assets ad formats and targeting capabilities to maximize lead quality and efficiency

• Platform expertise: Develop a deep understanding of each platform from both an advertiser and user perspective ensuring campaigns are technically optimized and feel native and engaging within each social context

• Creative innovation: Drive frequent and innovative ad rotation leading the team in producing creative assets and campaign concepts that capture attention feel authentic to each platform and avoid ad fatigue

• Testing & optimization: Establish and manage a robust testing and optimization framework including systematic A/B and multivariate tests to continuously learn which creatives messages and targeting strategies deliver the best results for different audiences

• Full-funnel strategy: Develop and execute strategies for both direct lead acquisition and implicit brand building ensuring measurement of both performance outcomes and brand effects through data-driven analysis and innovative attribution approaches

• Team leadership: Build lead and mentor a high-performing team fostering a culture of creative experimentation rapid iteration and knowledge sharing. Ensure best practices are documented and scalable across markets

• Cross-functional collaboration: Collaborate closely with Design Analytics and Brand teams to ensure creative excellence data-driven decision making and alignment with broader marketing objectives

• Market intelligence: Monitor competitor activity and social media trends using insights to inform creative direction platform strategy and to keep Autohero at the forefront of paid social innovation

• Extensive experience in paid social media advertising including Facebook Instagram and TikTok

• Proven track record in creative leadership campaign management and data-driven optimization

• Deep understanding of social platform dynamics ad formats and targeting capabilities

• Experience building and leading high-performing teams

• Advanced analytical skills and the ability to translate insights into actionable strategies

• Highly organized innovative and results-driven with a passion for creative experimentation

• Fluent in English; proficiency in another European language is a plus

• Once a unicorn now a listed public company be part of our success story!

• We invest in your personal and professional growth with a dedicated education budget for online courses conferences and trainings

• More than 90 different nationalities make up for a truly international and diverse working environment

• We offer discounts on well-known brands like Flaconi Bosch Apple and Sky as well as special offers on used cars for you your family and your friends

• Your work-life balance and working from home are part of our culture so we offer you working from home options flexible working hours and 30 days of vacation

• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Contact

Joanna Sinicka

At AUTO1 Group we live an open culture believe in direct communication and value diversity. We welcome every applicant; regardless of gender ethnic origin religion age sexual identity disability or any other non-merit factor