Analytics & Measurement Expert in SKAdNetwork and/or AdAttributionKit for RFP Pitch
Analytics & Measurement Expert in SKAdNetwork and/or AdAttributionKit for RFP Pitch
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1 Vacancy
Job Description
Are you a seasoned analytics expert with deep expertise in SKAdNetwork and/or AdAttributionKit Do you thrive in privacy-centric environments and possess a strategic understanding of performance measurement beyond traditional tracking methods Were seeking a highly skilled contract consultant to help our client craft a winning response to an RFP.
Contract Duration: 2 weeks
Hourly Rate: $80/hour
Working Hours: 20 hours/week
Location: Remote
Start Date: June 9th-June 23rd
Our clients agency is responding to a complex RFP demanding innovative solutions for paid social strategy within a privacy-centric environment. The current requirements necessitate expertise specifically in navigating limitations imposed by SKAdNetwork AdAttributionKit and the absence of traditional tracking methods like pixels and postbacks. Your contributions will be instrumental in crafting a compelling and technically sound response that positions our client as a leading partner.
As the Analytics & Measurement Expert you will play a crucial role in shaping our RFP response. Your responsibilities will include:
- RFP Response Development: Contribute significantly to the technical sections of our RFP response showcasing understanding of requirements and proposed solutions.
- Measurement Strategy Guidance: Provide expert guidance on developing a robust measurement strategy that leverages SKAdNetwork and/or AdAttributionKit effectively while adhering to privacy guidelines.
- Case Study Development: Contribute compelling case studies and examples demonstrating your experience in privacy-first performance measurement and optimization in similar environments.
- Technical Expertise: Provide deep technical expertise in SKAdNetwork and/or AdAttributionKit including campaign setup optimization and reporting.
- Advanced Metric Development: Define and interpret advanced paid media engagement metrics beyond CTR including engagement depth creative quality scores and composite engagement indices reflecting total social interaction (shares comments likes etc.).
- Business Impact Measurement: Demonstrate the ability to connect engagement and social conversation metrics to tangible business outcomes particularly in scenarios where client seeks to measure the ripple effect of media on brand conversation social amplification and viewership.
Qualifications :
- Deep expertise in SKAdNetwork and/or AdAttributionKit: Proven experience with campaign setup optimization and reporting within these frameworks.
- Privacy-First Measurement: Extensive experience with privacy-first performance measurement in environments without deterministic tracking relying on cohort-based delayed or aggregated data.
- Advanced Metrics & KPIs: Strategic understanding of and ability to define and interpret advanced engagement metrics beyond CTR including those mentioned above.
- Business Acumen: Ability to connect social media engagement and conversation metrics to demonstrable business impact.
- Technical Fluency: Strong understanding of martech architecture and measurement design within closed data ecosystems.
- Excellent Communication Skills: Ability to clearly and concisely communicate complex technical concepts to both technical and non-technical audiences.
Additional Information :
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
