Senior Marketing Coordinator
Senior Marketing Coordinator
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Job Description
The Senior Marketing Coordinator provides essential support in executing long-term strategies to build brand equity drive customer engagement and accelerate growth across the Shelter Solutions brand portfolio. This role focuses on assisting with project coordination content creation and event execution to ensure all activities align with business objectives and brand strategy and deliver impactful customer experiences.
Working closely with cross-functional teams agencies and vendors the Senior Marketing Coordinator supports the activation of organic and paid campaigns helps acquire and manage digital assets and assists in the execution of events that contribute to demand generation customer loyalty and retention. By providing day-to-day support in content development brand and reputation management and community & customer engagement this role plays an important part in building brand equity and delivering positive experiences both online and offline.
This position has a virtual-first hybrid work arrangement with a preferred location in Houston TX requiring a minimum of two days a week in the office or co-located with other team members.
Key Responsibilities:
Project Management & Content Coordination
Assist in coordinating multiple marketing initiatives simultaneously ensuring projects are completed on time within scope and to the highest standard.
Create acquire and manage digital assets including audio video images text files and marketing copy ensuring brand consistency and asset protection through a Digital Asset Management (DAM) system.
Support the scheduling and execution of marketing videos and photography in collaboration with the marketing and sales teams. Help manage production planning and on-site activities and ensure all assets are archived appropriately and readily accessible.
Coordinate with internal teams agencies and vendors to execute campaigns events and creative projects utilizing project management tools to organize workflows deadlines and communications.
Brand & Customer Engagement
Assist in activating customer engagement initiatives including loyalty programs events and awards to drive customer satisfaction retention and alignment with brand strategies.
Support the planning and execution of national trade shows events and branding programs helping coordinate logistics creative deliverables and follow-up communications.
Ensure all materials align with brand guidelines to maintain consistency across channels; support quality control through all steps of the process
Help develop informational materials such as newsletters market updates and onboarding resources to address customer needs.
Monitor and report on campaign and program performance identifying opportunities for continuous improvement.
Content Creative & Social Media
Create engaging content for distribution across various channels including blogs newsletters events webinars and social media ensuring alignment with brand strategy and audience needs.
Administer assigned social media platforms by supporting the creation of engaging content monitoring engagement and performance and ensuring alignment with overarching marketing strategies.
Create schedule and optimize content across social platforms (LinkedIn Facebook Instagram YouTube) to increase visibility engagement and audience growth.
Respond to comments messages and reviews on social media platforms to nurture relationships resolve inquiries and protect brand reputation.
Track and report on social media analytics and KPIs providing performance updates and actionable insights to enhance content strategy and results.
Support collaboration with internal teams and external partners to produce compelling videos photography and creative materials that amplify brand awareness and drive engagement.
Continuous Improvement
Recognize that your role methods and best practices will evolve over time. Approach tying tactics to revenue goals as an exciting challenge and help develop the data pipeline needed to measure impact.
Constantly seek opportunities to test optimize and refine processes content and strategies to achieve the best results and operational efficiency.
Qualifications :
2 years of combined experience in marketing journalism or public relations.
Bachelors degree required.
Must be proficient in English with exceptional US-based grammar and copywriting skills.
Building materials industry experience is a plus.
Fluency in Spanish is a plus.
Proficiency in project management with familiarity or interest in photo and video production.
Demonstrated ability to write crisp high-quality on-brand copy.
Meticulous attention to detail
Ability to consider content from a holistic standpointsystems platforms and channelsto create a unified user experience.
Customer-centric mindset with the ability to identify win/wins for Cornerstone Building Brands and its customers.
Proven ability to execute multiple projects simultaneously without sacrificing quality in a fast-paced environment.
Excellent listening verbal and written communication skills.
Outcome-driven orientation with a proactive approach to problem-solving and the ability to see a vision through to execution.
Ability to work at a detailed level while maintaining an overall project perspective for various customer segments and brands.
Additional Information :
Salary Range: $60000-$80000
Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age pregnancy genetic information disability or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If youd like to view a copy of the companys affirmative action plan for protected veterans or individuals with disabilities or policy statement please contact Human Resources at or If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application please contact Human Resources at or This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes such as following up on an application or technical issues not related to a disability will not receive a response.
California Consumer Privacy Act (CCPA) of 2018
Must be at least 18 years of age to apply.
Notice of Recruitment Fraud
We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for employment. In some cases job-seekers are being contacted directly both by phone and e-mail. In other instances these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
