LTV Optimisation Delivery Lead
LTV Optimisation Delivery Lead
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Job Description
Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.
Role Overview
At PlayStation our performance and success are rooted in delivering exceptional service and content to our players. Were on a mission to elevate how we make decisions faster smarter and more player-centric.
We believe the key to scaling our impact lies in turning data into actionable insight and driving automation through an experimentation-led attitude. This approach allows us to deliver sustainable commercial growth while increasing the lifetime value of every player in the PlayStation ecosystem.
Although were part of one of the worlds largest gaming companies our teams operate with the agility of a startup highly collaborative fast-moving and always innovating. Its the perfect environment for someone who thrives on driving strategic growth across a complex matrix of teams and initiatives a true opportunity for an ambitious data-driven problem solver to make a tangible impact.
As theLTV Optimisation Delivery Lead you will be at the heart of our efforts to drive player-focused experimentation and strategic learning to increase lifetime value across the PlayStation ecosystem. Sitting within the PS Store team and part of the wider Direct-to-Consumer (D2C) organisation youll focus on driving world-class cross channel experimentations by project managing matrix teams to align delivery.
Youll work with the Manager of the LTV Optimisation team based in our London office and play a pivotal role in shaping how we build deeper longer-lasting relationships with our players.
What You Will Be Doing
- Design and manage end-to-end world-class experiments that inform the next generation of customer decisioning and product design.
- Project manage experimentation workflows including scoping stakeholder alignment sign-off and delivery working closely with channel teams to ensure consensus coordination and on-time execution.
- Manage and federate audience definitions across key channels ensuring consistency and readiness for implementation across marketing store and lifecycle touchpoints.
- Lead key tactical experiments at both the franchise and platform level to drive incremental revenue across PS Store and Sony Interactive Entertainment (SIE)
- Measure and communicate experiment outcomes and marketing campaign performance across cross-functional teams to drive insight-led decision-making.
- Optimise and automate proven initiatives to enable scalable always-on campaigns and personalised propositions.
What Were Looking For
- 5 years of experience (or equivalent) in CRM Customer Loyalty Project Management Commercial Management.
- Demonstrable ability to lead complex projects end-to-end with strong organisational and stakeholder management skills.
- Confident presentation skills and experience distilling complex data or strategy into clear compelling narratives.
- Demonstrated success using data-driven experimentation to drive impact in digital or eCommerce environments.
- Comfortable navigating fast-paced multi-functional settings with a strategic yet hands-on approach.
- Proactive growth hacker attitude curious experimental and driven to learn.
- A collaborative teammate equally confident leading initiatives and seeking input when needed.
Preferred Skills
- Bachelors Degree: Business Management Marketing Economics and Finance.
- Proficiency in SQL and strong overall data literacy with the ability to interpret and action insights effectively.
- Familiarity with experimentation frameworks and methodologies a solid understanding of test design measurement and iteration is key.
- Background in tech or gaming is a bonus but expertise in customer value optimisation is key.
Benefits:
- Discretionary bonus opportunity
- Hybrid Working (within Flexmodes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Caf
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Employment Type
Full Time
