Digital Marketing Specialist

Role:

The Digital Marketing Specialist is responsible for maintaining and developing SeaComms online presence including its website social media pages search engine platforms email marketing and digital advertising channels.

Responsibilities:

• Manage the social media channels owned by SeaComm by writing content and designing some graphics engaging with followers and responding quickly to inquiries. Optimize social media strategies to increase the number of followers and reach new audiences. Engage with followers by building weekly social media giveaways and contests.
• Maintain and build SeaComms website including pushing out any new pages graphics and updates as requested. Assist with a full website redesign when required. Create and manage forms for collecting data. Implement and manage an SEO strategy.
• Responsible for the email marketing automation program at SeaComm. Create and send a weekly email to our members based on current promotions and initiatives. Continuously work on the email distribution list to keep it up to date. Send text message alerts as requested to subscribers.
• Generate leads through PPC campaigns and display ads. Continuously analyze and optimize results to achieve maximum exposure from budget within given markets.
• Update and manage graphics on SeaComms digital marketing channels to include all branch screens and Access Digital according to a given schedule.
• Create monthly reports to show usage and growth for all digital platforms as well as year-over year trends.
• Assist with department events including Beyond the Branch and any community-related initiatives.
• Maintain knowledge of current trends in Digital Marketing to advise on new channels or approaches to capture market area.
• Perform other duties for the Marketing and Communications Department as assigned.

Knowledge and Skills:

Experience: One year to three years of similar or related experience.

Education: (1) A bachelors degree or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelors degree (e.g. information technology certifications in lieu of a degree).

Interpersonal Skills: Teamwork and collaboration are a must as is the ability to receive feedback and act on it. This role requires someone who can be diplomatic and use tact when responding to online complaints as well as maintaining confidentiality. Willing to lend a hand when needed.

Other Skills:

Website Content Management Systems
Basic HTML
Social Media Platforms
Email Marketing Automation
Google Products including Google Ads Google Analytics Google Business
Adobe Illustrator and Photoshop
Microsoft Office Suite
Excellent writing skills
Excellent graphic design skills
Willingness to learn and grow

Position Type: Full Time

Hours: 40 hrs. per week

Current Schedule: 8a - 5p Monday - Friday

Pay Rage: $23.67 - $27.50 per hour

Actual starting salary will be determined based on skills experience (to the extent relevant) and other job-related factors consistent with applicable law.

Benefits:

Paid Time Off

Paid Holidays

401K Plan

Medical

Dental

Vision

Free Telehealth Urgent Care

Free Telehealth Mental Health Counseling

Flexible Spending Account Option

Life Insurance

Dependent and Spouse Life Insurance Options

Short Term Disability Insurance

Long Term Disability Insurance

Pet Insurance

Aflac Insurance Options

Legal/ID Shield Options

Employee Referral Program

Paid Volunteer Day

Employee Loan Discounts

SeaComm is an Equal Opportunity/Affirmative Action Employer. Race/Color/Gender/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Veteran.

Required Experience:

Unclear Seniority