Senior Performance Media Planner
Senior Performance Media Planner
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Job Description
Why PlayStation
PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.
Role Overview:
Join PlayStation a global leader in entertainment known for iconic products like PlayStation5 PlayStationVR PlayStationPlus and world-renowned titles from PlayStation Studios. We are part of Sony Interactive Entertainment a wholly owned subsidiary of Sony Corporation. If you have a passion for innovation technology and performance marketing we invite you to explore this opportunity.
As aSenior Performance Media Planner you will play a pivotal role in leading the development and execution of paid media strategies that drive digital commerce growth and customer lifetime value. This highly autonomous role requires deep channel expertise creative problem solving and strategic ownership ideal for someone who thrives on performance data rapid experimentation and delivering measurable revenue impact. You will independently manage complex full-funnel campaigns in partnership with agency teams cross-functional stakeholders and global colleagues while also mentoring junior team members and helping to shape broader department goals.
What youll be doing:
Performance Media Planning & Execution
Lead the design management and optimization of paid media campaigns across search social display affiliate marketing and (as appropriate) retail media networks.
Demonstratemedia subject matter expertise to diverse groups of collaborators in support of growth marketing ambitions to enable customer acquisition engagement and retention.
Translate business objectives into sophisticated conversion-driven media plans that improve acquisition engagement and retention.
Develop and execute full-funnel media plans from upper-funnel prospecting to retargeting and loyalty-building.
Build structured test-and-learn agendas focused on optimizing eCommerce outcomes such as conversion rate CAC AOV and cart abandonment.
Performance Optimization & Growth
Leverage advanced analytical capabilities to turn trends into actionable insights and hypotheses.
Independently monitor and improve campaign performance based on real-time KPIs (iROAS CAC AOV incremental conversions).
Design complex media experiments and apply sophisticated optimization techniques to maximize revenue impact and media efficiency.
Leverage attribution behavioral data and purchase insights to proactively identify optimization opportunities and influence strategy.
Agency Management
Act as the lead day-to-day partner for external agencies setting performance expectations overseeing execution and ensuring campaigns deliver against revenue and efficiency goals.
Drive agency accountability for budget allocation targeting refinement and continuous optimization based on sales and customer signals.
Cross-Functional Collaboration
Collaborate with internal teams (CRM creative analytics product) to integrate media plans with broader promotional launch and lifecycle strategies.
Tailor global media strategies to local market dynamics informed by customer behavior and commerce trends.
Drive alignment with planning leads across business units ensuring that media execution testing agendas and innovation initiatives integrate seamlessly into broader portfolio campaigns and business priorities.
Contribute to cross-team knowledge sharing and capability development.
Innovation & Experimentation
This role involves working on complex issues requiring in-depth evaluation of variable factors and exercising judgment in selecting methods techniques and evaluation criteria for obtaining results.
Identify test and scale emerging media channels technologies and creative formats that unlock measurable business growth.
Develop and lead structured innovation initiatives synthesizing insights into actionable recommendations for future planning.
Participate in agile working rhythms such as sprints retrospectives and planning cadences
Success Measures
Achievement of campaign-specific eCommerce KPIs including iROAS CAC AOV cart completion rate and incremental revenue growth.
Successful delivery of high-impact optimizations and innovation initiatives through structured test cycles.
Demonstrated strategic influence on growth marketing performance media efficiency and customer acquisition/retention objectives.
Contribution to broader departmental goals through leadership innovation and cross-functional collaboration.
Qualifications
8 years of hands-on experience in paid media planning growth marketing or a related digital discipline (eCommerce or subscription model experience strongly preferred).
Bachelors degree and/or equivalent experience preferred.
Previous experience working in a global role.
Extensive experience with performance media channels and platforms such as Meta Ads Google Ads DV360 Amazon Ads and affiliate networks.
Deep understanding of eCommerce KPIs customer lifecycle marketing and digital attribution methodologies.
Proficient in measurement and analytics platforms like Adobe Customer Journey Analytics.
Strong leadership and mentorship skills with a consistent track record of influencing cross-functional and agency partners.
Highly independent creative problem solver who can manage complex projects end-to end within a fast-paced collaborative environment.
Displayed AI literacy by incorporating emerging tools to improve media efficiency and guide smarter data-driven decisions.
Benefits:
- Discretionary bonus opportunity
- Hybrid working model (FlexModes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Caf
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Please refer to our Candidate Privacy Notice for more information about how we process your personal information and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Required Experience:
Senior IC
Employment Type
Full Time
