Senior Direct Commerce Manager
Senior Direct Commerce Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Were seeking a data-driven and customer-obsessed CRM Manager to lead the strategy execution and optimization of lifecycle marketing initiatives that drive customer engagement retention and revenue growth. This role is responsible for developing targeted personalized communications across email SMS and other owned channels to create a seamless high-impact customer experience. The ideal candidate blends marketing strategy campaign execution and data analytics with a deep understanding of segmentation automation and customer journeys.
Location: Deerfield IL - hybrid
RESPONSIBILITIES:
- Own CRM strategy across email SMS and push notifications with a focus on acquisition onboarding engagement retention and reactivation.
- Develop and implement lifecycle journeys that increase CLTV AOV and repeat purchase rates using behavioral triggers and segmentation.
- Manage customer segmentation models and personalize messaging to key audience groups (e.g. new customers loyalists churn risk etc.).
- Lead the setup and optimization of automations and flows (welcome series abandoned cart post-purchase win-back).
- Work closely with data & analytics to report on performance identify insights and forecast CRM-driven revenue contributions.
- Monitor deliverability sender reputation and compliance with GDPR CAN-SPAM and TCPA regulations.
Bonus Experience (Not Required)
- Experience integrating CDPs (Customer Data Platforms) such as Segment Bloomreach or Amperity
- SMS marketing experience using platforms like Attentive Postscript or Twilio
- Background in A/B testing frameworks or CRO tools (Optimizely VWO etc.)
- Exposure to loyalty programs or subscription-based business models
QUALIFICATIONS:
- 4 years of experience in CRM retention marketing or lifecycle marketing (DTC or eCommerce preferred)
- Hands-on experience with CRM platforms such as Klaviyo Salesforce Marketing Cloud Hubspot SAP Braze Iterable or similar
- Proficient in email segmentation automation flows and customer journey mapping
- Strong understanding of first-party data strategies 3rd party privacy regulations and digital marketing KPIs
- Comfortable working cross-functionally in a fast-paced matrixed environment
- Analytical mindset with experience using tools like Google Analytics Looker Tableau or Excel to drive insights
- Exceptional project management and communication skills
- Bachelors degree
COMPETENCIES:
- Customer Focus
- Plans and Aligns
- Optimize work processes
- Action Oriented
Additional Information :
Company Description:
Fortune Brands Innovations Inc. is an industry-leading innovation company focused on creating smarter safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders but for people and the planet too. When you join Fortune Brands you become part of a high-performing team who are empowered to think big learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here
Additional Information:
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $90000 USD - $143000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and location. In addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.
At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits (including half-day summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.
Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell Therma-Tru Larson Fiberon Master Lock SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN
Equal Employment Opportunity:
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.
Reasonable Accommodations:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams please note that FBIN job postings are exclusively hosted on our careers page at Work :
No
Employment Type :
Full-time
Employment Type
Full-time
