Manager, Audience Operations
Manager, Audience Operations
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Job Description
Job Title: Manager Audience Operations
Location: Chennai India
About the Role:
As the Manager Audience Operations you will be instrumental in defining segmenting and activating audiences across our marketing and sales platforms. Collaborating with cross-functional teamsincluding Marketing Operations Campaigns Analytics RevOps and Salesyou will ensure targeted messaging reaches the appropriate audiences driving engagement and pipeline growth.
Key Responsibilities:
Develop and manage audience segments using behavioral demographic and firmographic data.
Translate campaign objectives into actionable audience definitions.
Partner with analytics and data teams to access and interpret audience insights.
Work with campaign managers to define and implement audience testing strategies (e.g. A/B testing cohort analysis).
Build and manage audience lists in platforms such as Salesforce Marketo HubSpot or Customer Data Platforms (CDPs).
Ensure proper integration and functionality across marketing automation and CRM systems.
Establish and maintain naming conventions and documentation for audience management.
Align segmentation practices with data privacy regulations (e.g. GDPR CAN-SPAM).
Monitor audience performance metrics and provide insights to optimize targeting effectiveness.
Report on key performance indicators (KPIs) related to audience engagement and conversion.
Requirements:
Must have:
5-7 years of experience in marketing operations audience strategy digital marketing or CRM marketing.
2-3 years of people management experience
Proficiency with marketing automation and CRM platforms (e.g. Marketo Salesforce Pardot Eloqua HubSpot).
Demonstrated ability to segment and target audiences using first- and third-party data.
Strong understanding of lead lifecycle stages funnel metrics and campaign workflows.
Familiarity with data privacy standards (e.g. GDPR CCPA CAN-SPAM).
Excellent organizational and project management skills; A data-driven mindset with a focus on operational excellence.
Ability to translate marketing needs into structured workflows; Passion for enhancing marketing precision personalization and performance. Collaborative approach to working across marketing sales and analytics teams.
Preferred:
Experience with Customer Data Platforms (CDPs) Data Management Platforms (DMPs) or customer data architecture.
Exposure to B2B marketing Account-Based Marketing (ABM) strategies or sales enablement platforms.
Basic understanding of SQL or data querying tools.
About Trimble:
Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting entrepreneurial company with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core we have grown beyond this technology to embrace other sophisticated positioning technologies and in doing so we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style demonstrating the strength of character intellect and the ability to convert ideas to reality.
Required Experience:
Manager
Employment Type
Full-Time
