Senior Data Analyst - Paid Search
Senior Data Analyst - Paid Search
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Job Description
We are looking for a results-oriented Senior Data Analyst to join our Marketing Analytics team at Wise. Our mission Money Without Borders inspires us to create the best ways to move and manage money globally. If youre excited about this mission and want to make a real impact this role is perfect for you. Youll work closely with our team to develop strategies that boost our performance on Google Ads Bing and Apple Search Ads.
Key Responsibilities
Collaborate with the Paid Search team to discover ways to optimise and expand our paid campaigns. This could involve refining our bidding strategies exploring various conversion events or enhancing our experimentation capabilities.
Conduct in-depth analysis of keywords ad copy landing pages and targeting to extract actionable insights to improve acquisition.
Analyse the performance of our paid search initiatives identifying trends patterns and anomalies to proactively tackle challenges and seize opportunities.
Work closely with Paid Search Managers to turn your insights into effective optimisation strategies.
Develop metrics and reporting frameworks to track performance delivering clear and concise insights to stakeholders.
Present your findings and recommendations to stakeholders in a straightforward and engaging manner.
Stay informed about industry trends and best practices in SEM particularly regarding optimization and tracking.
Qualifications :
A minimum of 2 years of hands-on experience in Paid Search Analytics is required.
Familiarity with major paid search platforms such as Google Ads Bing Ads Apple Search Ads and experience working with the Google / Bing Ads API.
Proficiency in SQL and Python (or R). Knowledge of dbt would be highly beneficial.
A solid understanding of key marketing concepts such as Customer Acquisition Cost (CAC) Lifetime Value (LTV) or Payback.
Demonstrated ability to work effectively with marketing teams and communicate complex data insights clearly.
Experience in mobile app environments and with MMPs is an advantage.
A strong focus on connecting insights to experiments and business outcomes.
Additional Information :
- Base salary: 60k - 75k (based on experience & interview outcomes)
- Restricted Stock Units (RSUs)
- Read more about our full benefits offering here
Profiles will be reviewed and progressed W/C 16th June.
For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.
Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what its like to work at Wise visit .
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
