Senior Marketing Strategy Associate (91877)
Senior Marketing Strategy Associate (91877)
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Job Description
Location Designation:Hybrid - 3 days per week
Our New York Life culture has laid the foundation for over 180 years of commitment to our employees agents policy owners and the communities where we live and work. Here you become a valued part of a welcoming inclusive and caring organization with a long-standing legacy in stability and growth. The strength revolves around our diversified multi-dimensional business portfolio that goes beyond life insurance.
As a Fortune 100 company and industry leader we provide an environment where you can explore your career ambitions offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You willbe part ofan inclusive teamguided by our belief to always be there for each otherproviding the support and flexibilityto grow and reach new heights while making an impact in the lives of others.
You are our future and we commit to investing in you accordingly.
This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday Wednesday and Thursday.
Role Overview:
Direct mail plays a vital role within our marketing strategy with a proven track record of delivering successful results. As a Senior Marketing Strategy Associate you will be a part of the Direct Mail strategy from campaign development through execution and monitoring. This role necessitates a hard-working individual with analytical skills attention to detail and a continuous improvement mindset. Prior direct mail experience is helpful but not required. This is a unique opportunity to be a part of a small team doing big things.
What Youll Do:
Manage Data-Driven Campaigns: Oversee the execution of Direct Mail campaigns throughout all stages from strategic planning to production hand-off.
Post-Campaign Analysis: Use critical thinking and analytics to drive post-campaign evaluations. Develop and present recommendations on performance trends and Test & Learn results.
Insight Generation: Utilize various sources to derive insights and drive sales growth by interpreting data and presenting findings to marketing leadership.
Planning and Forecasting: Assist with planning forecasting and variance analysis for Direct Mail and Print acquisition campaigns and strategic initiatives.
Collaboration: Work closely with internal (Compliance Production Creative Product Strategy) and external (Data Agencies and Print vendors) partners to understand business needs ensure high execution quality overcome challenges and deliver results.
Cross-Channel Marketing: Partner with Digital and Telesales teams on cross-channel marketing opportunities.
Stakeholder Communication: Provide Mail Plan overviews in business forums and interact with NYLD leadership and external vendors.
What youll bring:
Educational Background: Bachelors Degree in Marketing Business Administration Operations Information Systems or another quantitative field preferred.
Experience: 3 years of related experience required.
Technical Skills: Strong quantitative skills proficiency in Microsoft Office Suite especially Microsoft Excel; Experience with Business Intelligence software (PowerBI Tableau MicroStrategy etc.) is preferred.
Analytical Skills: Requires a motivated professional with a passion for data and a high degree of intellectual curiosity. High degree of responsibility for analyzing data and summarizing results.
Strategic Decision-Making: Ability to navigate data and apply it to support valuable strategic decisions driving growth and innovation in the channel.
Problem-Solving: Ability to apply quantitative analysis and critical thinking to solve complex and time-sensitive issues handling multiple priorities with minimal guidance.
Database Knowledge: Understanding of database structure queries and reporting techniques; experience with SQL a plus
Communication Skills: Excellent written and oral communication skills are required. This position provides information on timelines deliverables testing and results to various stakeholders both inside and outside the organization.
This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday Wednesday and Thursday.
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Pay Transparency
Salary Range:$75000 - $95000
Overtime eligible:Exempt
Discretionary bonus eligible:Yes
Sales bonus eligible:No
Actual base salary will be determined based on several factors but not limited to individuals experience skills qualifications and job location. Additionally employees are eligible for an annual discretionary bonus. In addition to base salary employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees and have unique offerings for a modern workforce including leave programs adoption assistance and student loan repayment programs. Based on feedback from our employees we continue to refine and add benefits to our offering so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Lifes leadership in this space.
Recognized as one of Fortunes Worlds Most Admired Companies New York Life is committed to improving local communities through a culture of employee giving and volunteerism supported by the proud that due to our mutuality we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life please visit the Careers page of .
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Job Requisition ID:91877
Required Experience:
Senior IC
Employment Type
Full-Time
