Marketing Manager, Mortgage
Marketing Manager, Mortgage
Posted on :
02-06-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 117000 - 127000
Vacancy
1 Vacancy
Posted on :
02-06-2025
Job Description
About GoodLeap:
GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions from solar panels and batteries to energy-efficient HVAC heat pumps roofing windows and more. Over 1 million homeowners have benefited from our simple fast and frictionless technology that makes the adoption of these products more affordable accessible and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeaps proprietary AI-powered applications and developer tools to drive more transparent customer communication deeper business intelligence and streamlined payment and operations. Our platform has led to more than $27 billion in financing for sustainable solutions since 2018.
GoodLeap is also proud to support our award-winning nonprofit GivePower which is building and deploying life-saving water and clean electricity systems changing the lives of more than 1.6 million people across Africa Asia and South America.
Summary:
We are seeking an experienced Marketing Manager to lead and execute our marketing initiatives within the mortgage group. This role is responsible for developing and implementing strategic marketing campaigns to attract current GoodLeap customers to the mortgage team to help support the companys sales goals. The ideal candidate will have experience in traditional and digital marketing content creation and analytics as well as a good understanding of the mortgage industry.
Essential Job Duties and Responsibilities:
- Strategy Development:
- Develop and implement comprehensive marketing strategies to promote mortgage products and services to current GoodLeap customers
- Analyze market trends and customer needs to refine marketing approaches
- Work closely with sales and product teams to align marketing efforts with business goals
- Campaign Management:
- Plan execute and monitor multi-channel marketing campaigns (digital social media email print etc.)
- Oversee content creation including blog posts social media newsletters and other materials
- Manage lead generation campaigns analyzing performance metrics and optimizing for results
- Digital Marketing & Analytics:
- Utilize SEO SEM and social media strategies to drive website traffic and generate leads
- Track and analyze campaign performance using tools like Google Analytics HubSpot or similar
- Use data insights to make informed marketing decisions and adjust strategies as needed
- Budget Management:
- Manage the marketing budget and allocate resources across campaigns
- Provide regular reports on campaign performance and budget expenditures
Required Skills Knowledge and Abilities:
- Bachelors degree in Marketing Business or a related field (Masters preferred)
- At least 5 years of marketing experience in the financial services or mortgage industry
- Strong understanding of digital marketing including SEO PPC and content marketing
- Proficiency in marketing tools such as CRM systems Google Analytics and social media platforms
- Excellent communication project management and analytical skills
- Creative problem-solving abilities and a results-driven mindset
- Familiarity with mortgage industry regulations and compliance preferred
- Experience with customer relationship management (CRM) software preferred
Compensation:$117000 - $127000 per year
Additional Information Regarding Job Duties and Job Descriptions:
Job duties include additional responsibilities as assigned by ones supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities reassign or transfer job position or assign additional job responsibilities subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment perform the essential functions of the job or enjoy the benefits and privileges of employment as required by the law.
If you are an extraordinary professional who thrives in a collaborative work culture and values a rewarding career then we want to work with you! Apply today!
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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