(Senior) CRM Marketing Manager (m/f/d) (279250)

Your Tasks:

• Strategic Channel & Campaign Development:You will shape the further development of our CRM and messenger marketing as well as the planning and implementation of automated lifecycle campaigns across email messenger and other channels in both B2B and B2C contexts.

• Personalized Communication & Segmentation:You will develop target group-specific multi-stage campaigns for reactivation product communication and customer retention with a strong focus on relevance and personalization.

• Content & Conversion:In close collaboration with the content team you will create compelling content and develop high-performing subject lines and campaign elements through A/B testing.

• CRM Management & Automation:You will be responsible for the maintenance and strategic use of our CRM system with the goal of a 360 customer view and consistent communication across all channels.

• Enablement & Knowledge Transfer:You will train colleagues in the use of the CRM system support their onboarding and secure knowledge through documentation and cross-location collaboration.

• Data & Insights:You will analyze CRM KPIs derive optimization potentials and bring new impulses from current market trends tools and best practices into the team.

What You Bring:

• A completed degree in Marketing Communications Media Studies Business Administration Business Informatics or a similar field of study.

• At least 35 years of experience in digital marketing ideally with a focus on CRM messenger or social channels as well as solid knowledge in B2B and B2C marketing strategies data-driven campaign management and project management.

• Experience working with modern CRM and marketing automation tools (e.g. Dynamics 365 Marketing Hubspot Braze Marketo Optimizely SendGrid or similar).

• Strong communication skills in both German and English.

• Creativity conceptual thinking and teamwork you bring fresh ideas understand target groups and enjoy working cross-functionally.

Thrive at Riverty with great benefits:

• Immerse yourself in a welcoming trust-filled atmosphere as part of our agile teams and explore the fantastic opportunities within the Bertelsmann Group
• Put your health first by engaging in a variety of supported sports and leisure activities its important to us!
• Empower your growth and professional development with Rivertys training sessions and customized development plans. Together well learn evolve and achieve success
• Know that youre appreciated with plenty of employee benefits & discounts just for you
• Experience the best of both worlds with our flexible working arrangements which let you mix on-site teamwork and remote work to create the perfect professional experience that suits your life

Please note benefits could be different depending on location or agreement details and they may alter over time. Wed be delighted to explore these benefits in greater depth during an interview.

About us
We are Riverty. And we believe everyone should be in control of their financials. We ask you to join in. Because together with you we build the most human-centric fintech. We build on experience of more than 50 years. More than 5000 people in 13 countries drive our company and contribution to society. And we have their backs. We make sure they feel supported and included: Across teams across physical and invisible borders and across the globe.

Our world is growing. And were here. Together were finding smarter simpler seamlessly connected ways to manage money. By leveraging data and financial technology our holistic solutions provide flexible payments smarter accounting and fair debt collection all aimed at fostering everyones financial growth.

And. Everything we do starts with you. Join us and lets build a more sustainable financial future together.

More information on you already convinced Then we look forward to receiving your online application with just a few clicks.
We look forward to applications from candidates who contribute to the diversity of our company. We relate diversity in particular to the dimensions of cultural or social origin religion age disability gender and sexual identity.

Company: Riverty Group GmbH
Country: Germany
State/Region: Berlin
City: Berlin
Postal Code: 10623
Job ID: 279250