Senior Manager - Customer Marketing - West
Senior Manager - Customer Marketing - West
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Job Description
Job Title
Senior Manager - Customer Marketing - WestPosition Overview
Responsibilities:
Works with our independent retail and local builder partners to create best-in-class consumer experiences instore and online while driving sales and increasing brand desirability.
Responsible for executing the strategy across all of Shaws brands and customer groups (i.e. Shaw Flooring Network and other buy groups). Main KPI will be to establish and deliver the brands financial targets within the West geography
Deliver consistent brand experiences to our key independent retail customers and their consumers through effective creation and management of strategic co-marketing plans sell-in plans advertising marketing and promotional assets digital marketing and online content that support the sales goals for Shaw brands and deliver on the Shaw brands strategies and annual plans.
Work with internal sales team and customer to develop and execute specific customer annual co-marketing plans and supporting creative including detailed budgets aligned with Sales and advertising plans focused on digital marketing tactics and aligned in timing with both the retailer and Shaw plan. Plans should bring to life Shaw National Brand strategies/plans on a local level as well as deploy promotional plans from our buy group and Shaw Flooring Network teams.
Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives including reporting out results by customer quarterly with a heavy focus on ROAS for digital media. Manage and track annual marketing spend and effectiveness of spend by customer.
Manage co-op/BDF funds with our customers to ensure they are used effectively.
Continuously optimize the online consumer experience through trade partner websites including website content management processes online product demo strategies retailer website consumer ratings and reviews management and digital co-marketing campaigns
Establish regular cadence of meeting with key customers marketing department to plan measure and continuously improve.
Fully support the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales Digital and our Training team to ensure a robust launch at each customer.
Travel within the United States is required both within the West geography (primarily) and to headquarters (Dalton GA)
Preferably located in Southern California. Potential options for location in the West geography near a major airport that makes direct flights possible (i.e. Phoenix Denver)
This role reports to the VP Customer Marketing.
Requirements:
Degree in Marketing Sales Business Management or similar relevant subject; MBA preferred
5 years of relevant experience in brand management marketing customer/channel/trade marketing sales channel management or similar
o Preferred experience in working directly with Sales and customers to create and execute marketing plans especially with independent retailers
o Preferred experience in home renovation space either with retail or manufacturer
Demonstrated ability to lead and collaborate with cross-functional teams
Excellent communication and interpersonal skills; strong presentation skills
Strong budget management and analytical skills
Must be action orientated and responsive in a very fast paced environment
Knowledge of digital marketing content and platforms and their measurement
Competencies:
- Create a Strategic Plan
- Demonstrate Strategic Influence
- Demonstrate Customer Orientation
- Drive Results
- Build Trusting Relationships
Work Shift
8 Hr non-rotating shift Hrs fall to in punch day Observed Calendar shift starts AMRequired Experience:
Senior Manager
Employment Type
Full-Time
