Director, Marketing GenAI Solutions & Modeling
Director, Marketing GenAI Solutions & Modeling
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 175000 - 215000
1 Vacancy
Job Description
Job Description:
ABOUT US
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
ABOUT THE ROLE
Reporting to the Vice President of Marketing Data Science & Modeling we are seeking a Director Marketing GenAI Solutions & Modelingwho will lead the next chapter of Dow Jones marketing data science and AI capabilities to drive growth across our direct-to-consumer products. This is a high-impact leadership role that blends technical depth marketing strategy and innovation.
Youll oversee the development and deployment of predictive models machine learning solutions and generative AI tools to optimize marketing effectiveness enhance customer acquisition engagement & retention and improve ROI.
In this critical Director role you will bridge data science and business strategy requiring technical depth and strong stakeholder engagement skills.
You will work in our midtown Manhattan office three days each week.
YOUR RESPONSIBILITIES
Predictive Modeling & Machine Learning: Lead the design development and deployment of models for churn prediction customer lifetime value price sensitivity next-best-action and upsell/cross-sell strategies. Continuously improve model accuracy scalability and impact through rigorous testing and iteration.
Generative AI Development & Integration: Champion the development and implementation of generative AI tools (e.g. content personalization creative generation conversational AI) for Marketing and Subscriptions and improve customer engagement. Identify high-value use cases and partner with marketing product and engineering teams to pilot and scale solutions. Stay current on emerging generative AI trends and assess opportunities for innovation.
Data-Driven Strategy Development: Analyze large-scale customer datasetsincluding demographic behavioral transactional and digital engagement signalsto uncover actionable insights. Translate findings into strategic recommendations for campaign targeting messaging and channel optimization.
Customer Segmentation & Lifecycle Analytics: Create advanced segmentation models to inform targeting retention and cross-sell/upsell strategies. Partner with marketing teams to activate segments across lifecycle touch points and evaluate performance over time.
Model Deployment & Enablement: Operationalize models by embedding them into marketing workflows and tools. Collaborate with marketing operations and engineering to ensure model adoption integration into platforms and performance monitoring post-deployment.
Team Leadership & Strategic Influence: Mentor junior team members and foster a culture of experimentation rigor and business alignment. Shape the marketing analytics roadmap and advocate for data-informed decision-making across functions.
Cross-Functional Collaboration: Act as a trusted advisor to partners in marketing product finance and executive leadership. Align on objectives share insights in a clear and compelling way and influence high-level strategic planning through analytics.
YOU HAVE
The willingness to work in our midtown Manhattan office 3 days each week
12 years of experience in data science marketing analytics business strategy or related disciplines
5 years managing complex technical projects in fast-paced environments with multiple stakeholders
2 years of people management experience with a strong track record of mentoring and developing talent
A degree in a quantitative field such as Statistics Mathematics Economics Computer Science or similar
Deep expertise in predictive modeling machine learning forecasting and advanced analytics techniques
Hands-on experience building and deploying Generative AI solutions
Proficiency with Python or R and strong SQL skills
Familiarity with modern marketing stacks including CRM CDPs marketing automation and analytics platforms
Experience with subscription-focused business models is preferred
#LI-HYBRID
OUR BENEFITS
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits.
All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status or disability status. EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability please reach out to us at Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.
Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - CMO - MarketingJob Category:
Data Analytics/Warehousing & Business IntelligenceUnion Status:
Non-Union rolePay Range: $175000 - $215000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Director
Employment Type
Full-Time
