Senior Manager, Marketing Data Science & Modeling

Job Description:

ABOUT US

Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).

ABOUT THE ROLE

Reporting to the VP of Marketing Data Science & Modeling we are seeking a Senior Manager Marketing Data Science & Modeling who will lead key initiatives to elevate Dow Jones marketing data science capabilities in support of our direct-to-consumer products.

Youll leverage advanced analytics predictive modeling and machine learning to optimize marketing performance improve customer retention and enhance ROI. A major focus will be developing and scaling our next-gen marketing technology stackencompassing media mix modeling attribution data harmonization optimization and scenario planning.

This is a high-impact role that bridges data science and business strategy requiring technical depth and strong stakeholder engagement skills.

You will work in our midtown Manhattan office three days each week.

YOUR RESPONSIBILITIES

• Predictive Modeling & Machine Learning: Design build and deploy predictive models and machine learning solutions that power key marketing initiativesincluding churn prediction customer lifetime value pricing optimization and next-best-action recommendations. Continuously improve model accuracy scalability and real-world impact through ongoing testing and iteration.

• Media Mix Modeling & Optimization: Develop and maintain models that assess marketing spend effectiveness across channels and customer segments. Lead the data integration harmonization and attribution efforts required to support robust modeling. Build tools for scenario analysis budget allocation and performance optimization.

• Data-Driven Strategy Development: Analyze large-scale customer datasetsincluding demographic behavioral transactional and digital engagement signalsto uncover actionable insights. Translate findings into strategic recommendations for campaign targeting messaging and channel optimization.

• Customer Segmentation & Lifecycle Analytics: Create advanced segmentation models to inform targeting retention and cross-sell/upsell strategies. Partner with marketing teams to activate segments across lifecycle touch points and evaluate performance over time.

• Model Deployment & Enablement: Operationalize models by embedding them into marketing workflows and tools. Collaborate with marketing operations and engineering to ensure model adoption integration into platforms and performance monitoring post-deployment.

• Team Leadership & Strategic Influence: Mentor junior team members and foster a culture of experimentation rigor and business alignment. Shape the marketing analytics roadmap and advocate for data-informed decision-making across functions.

• Cross-Functional Collaboration: Act as a trusted advisor to partners in marketing product finance and executive leadership. Align on objectives share insights in a clear and compelling way and influence high-level strategic planning through analytics.

YOU HAVE

• The willingness to work in our midtown Manhattan office 3 days each week

• 10 years of experience in data science marketing analytics business strategy or related disciplines

• 5 years managing complex technical projects in fast-paced environments with multiple stakeholders

• 1 years of people management experience with a strong track record of mentoring and developing talent

• A degree in a quantitative field such as Statistics Mathematics Economics Computer Science or similar

• Deep expertise in predictive modeling machine learning forecasting and advanced analytics techniques

• Hands-on experience building media mix models including data integration attribution modeling and scenario planning

• Proficiency in Python or R and strong SQL skills

• Familiarity with modern marketing stacks including CRM CDPs marketing automation and analytics platforms

• Experience with media pricing analytics and subscription-focused business models is preferred

#LI-HYBRID

OUR BENEFITS

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits.

All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status or disability status. EEO/AA/M/F/Disabled/Vets.

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability please reach out to us at Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.