Associate Manager, Equestrian Brand Marketing (7686)
Associate Manager, Equestrian Brand Marketing (7686)
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$ 75000 - 85000
1 Vacancy
Job Description
About the Role
Ariat is looking for a motivated and collaborative Associate Manager Brand Marketing to support the execution of our global marketing efforts for Ariats Equestrian business. This role will report directly to the Senior Manager Brand Marketing and partner with cross-functional teams to elevate Ariats Equestrian brand through events partnerships and digital and physical marketing.
This is a great opportunity for a professional with a strong equestrian background who is looking to advance their career in marketing. This individual will act as a subject matter expert and should have extensive experience at top-level equestrian events.
Youll Make a Difference By
- Leading integrated campaign briefs and calendaring partnering with cross-functional teams to understand needs and feedback.
- Managingcampaign asset development working directly with the creative team and gathering feedback from channel owners as needed.
- Assisting in photoshoot planning execution and final photography selections. Consult on venue and talent selection prop recommendations and identifying retouching needs.
- Helping to drive global cross-functional alignment on products featured in photo shoots. Attend seasonal Equestrian photo shoots as subject matter expert (horses tack horsemanship styling/product fit props).
- Assisting with marketing communication asset development and execution for sponsored events ensuring authentic brand-right presentation.
- Providingadvertising content for all sponsored events and partnerships including email social posts and digital and print media.
- Acting as the Equestrian social liaison collaborating with social and partnership teams on marketing stories calendaring and athlete/influencer inclusion.
- Advisingsocial and partnerships teams on product selection for influencers and athletes sharing key pieces to align with product and content strategy.
- Partnering with the wholesale sales team to identify and drive retailer support for top accounts.
- Briefing and managingdevelopment of product packaging and in-store materials.
- Reviewing and approvingphotography and copy for authenticity and accuracy including seasonal photography packaging in-store materials and site content.
- Attending regular meetings with Ariat Europe to align on strategy upcoming campaigns and key stories. Assist AE with ad hoc marketing projects and asset needs.
- Gathering competitive insights from the equestrian market including marketing activations site experience and event presence. Share insights and recommendations with broader marketing team.
About You
- Equestrian background required. Must have competed or have extensive experience at top-level events such as working with a top rider or barn.
- 2 years of business experience. Marketing experience a plus.
- Highly organized and detail-oriented with the ability to manage multiple projects in a fast-paced environment.
- A driven collaborative team-first mindset and an eagerness to learn and adapt.
- Experience working with cross-functional teams.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office and willingness to learn new platforms such as Airtable and Workfront.
- Experience in footwear apparel or lifestyle industries a plus.
About Ariat
Ariat is an innovative outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride work and play outdoors and care about performance quality comfort and style.
The salary range for this position is $75000 - $85000 per year.
The salary is determined by the education experience knowledge skills and abilities of the applicant internal equity and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.
Ariats holistic benefits package for full-time team members includes (but is not limited to):
- Medical dental vision and life insurance options
- Expanded wellness and mental health benefits
- Paid time off (PTO) paid holidays and paid volunteer days
- 401(k) with company match
- Bonus incentive plans
- Team member discount on Ariat merchandise
Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.
Ariat will consider qualified applicants including those with criminal histories in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race color religion sex orientation national origin age disability genetics or any other basis protected under federal state or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process email.
Please see our Employment Candidate Privacy Policy at to learn more about how we collect use retain and disclose Personal Information.
Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement fee. In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes including those submitted directly to hiring managers are deemed to be the property of Ariat.
Required Experience:
Manager
Employment Type
Full-Time
