Senior Marketing Manager

Our story

There are some big juicy problems in property management that need to be solved. In the time it takes you to read this job ad 21 tenants will be approved for a rental property giving property owners new tenants and property managers new relationships to manage. How do we make this experience not only frictionless butfun for everyone

Kolmeos mission is to revolutionise the way people think about renting owning and managing property and really listen to our customers and their needs - better streamlining of payments between tenants and owners automating the day-to-day time consuming stuff and saving property managers time.

Since 2020 weve seen more than THREE BILLION dollars in payment transactions soar across our platform

More than 469417 workflows tasks have been ticked off (our users are productivity obsessed)

Oh and did we mention in 2023 we won a prop-tech award

With more than 15 years of adventures in prop-tech Kolmeo gives real estate agencies around Australia the right tools and technology to perfectly balance the tenant owner and property manager relationship. In fact we used to BE the customer - a prop-tech company born out of property management - so we intimately understand their joys and sorrows (and our customers are at the heart of everything we do).

So whats the gig

Kolmeo is on the hunt for a Senior Marketing Manager to work closely with the Executive Manager Growth and partner with key cross-department stakeholders to design and deliver high-impact marketing campaigns that drive awareness and high engagement and generate leads. They bring sharp judgement and the confidence to run with opportunities as they emerge moving seamlessly between high-level planning and hands-on delivery.

Taking full ownership of the marketing strategy while managing coaching and mentoring one direct report they are responsible for building and executing full-funnel marketing to drive measurable growth brand consistency positioning and messaging across all touch-points marketing automation conversion tracking and more.

A day in the life of a Senior Marketing Manager:

• Design execute and optimise end-to-end marketing campaigns across digital paid owned and earned channels
• Build and manage automated marketing workflows in HubSpot including lead nurturing scoring and segmentation
• Lead go-to-market (GTM) initiatives for new product features in partnership with Product and Sales
• Support sales enablement with collateral battle cards and campaign assets tailored to buyer personas
• Lead mentor and coach your Marketing Coordinator direct report
• Oversee external vendors and agencies to support campaign delivery on time and on budget
• Use performance data to test iterate and optimise campaigns for ROI and conversion.
• Create and manage SEO-optimised content that drives traffic and conversions.
• Develop messaging content and creative for landing pages emails social and paid media.
• Own campaign strategy and execution from planning to post-campaign analysis.
• Manage sponsorships and strategic partnerships that elevate the Kolmeo brand
• Coordinate Kolmeos presence at industry events including sales team attendance and exhibit planning
• Arrange for Kolmeo executives to speak at relevant industry events and conferences
• Ensure consistency of brand andmessaging across all touch-points
• Manage the Marketing budget to within approved limits.
  

To hit this job out of the park you must have:

• Bachelor of Business - Marketing Management or equivalent degree
• 6 years of B2B marketing experience ideally in SaaS or technology environments
• Demonstrated success in planning and executing full-funnel multi-channel marketing campaigns
• Proven experience in using Google Analytics LinkedIn ads Adobe Creative Cloud Suite and campaign dashboards
• Proven successful experience in managing external digital marketing agency relationships
• Experience building and optimising landing pages using CMS or marketing platforms
• Flexibility for travel including interstate if required
  
• Familiarity with performance marketing metrics such as CPL CAC pipeline influence and MQL-to-SQL conversion
• Strong and engaging content development experience including writing for web email ads and social media
• Deep understanding of demand generation tactics including paid media SEO and email marketing
• Mid-to-high proficiency in use of HubSpot for email marketing automation workflows lead scoring and CRM integration.

Jump to the top of the list if you also have (nice-to-haves/non-essentials):

• Marketing experience in property or real estate domain
  
• Ability to demonstrate managing multiple campaigns simultaneously while maintaining high attention to detail
  
• Project management app skills and experience using tools like Asana Trello or similar
• Experience in using Taboola
• Proven excellent stakeholder management skills especially collaborating across internal Product Sales and Customer Experience teams
• Experience in A/B testing campaign experimentation and data-driven decision-making.

Your life isnt set in stone so why should work be too

Were a team of property management specialists and tech-xperts mostly based in Melbourne but working all around Australia and internationally. When it comes to where and how we work flexible is our middle name. So whether youre a morning person night owl or a school drop-off legend well empower and support you to manage your energy not your time!

Perks (yep we got em)

• Lets get social:Fun matters is one of our company virtues for a reason! Clink glasses with coworkers at Friday arvo drinks and enjoy on-and-off-site events like digital escape rooms mini golf or VR sword-fighting competitions! Got an idea Were all ears.
• Recharge Days: Score a bonus paid day off every quarter because recharging is just as important as charging on with the work!
• Birthday Leave: Birthdays are about celebrations cake good vibes... and relaxing. So why not take an extra paid day off as our birthday gift to you (Sorry we didnt have time to wrap it )
  
• Learning & Development: Dive into Kolmeos learning ecosystem to access dedicated learning customised Kolmeo training programs and paid LMS platforms so you can develop and boost your awesome personal and professional skills
• Rewards & Recognition: Shout your fellow Kolmeans a free coffee from a range of rewards while having your own hard work recognised and rewarded. Celebrate each others successes!
• Hybrid Work: Blend WFH/remote work freedoms with in-office days at a funky workspace in Melbournes CBD
• Genuine support: Were proud to offer confidential counselling EAP services for personal or work-related matters so you know youre always supported and never alone.

Throw your hat into the ring!

Now that you have the gist of who we are and what were about wed love to hear from you. So if it feels like fate hit that Apply button to send us your updated CV and please include a cover letter telling us a little about the person behind the CV!

Weve got BIG plans and are bursting with ambition but theres just one thing missing: YOU. Will you accept this rose and join Kolmeo

Our DEI Mission

We know how painful it can be to endlessly scroll through ads only to stumble on that one skill or experience were chasing that youdont have (even though the rest of the job ad seems like it was written for you!)If you dont tick all the boxes dont let that hold you back. Many underrepresented groups often dont apply for jobs because of that which breaks our this job ad speaks to you be bold and hit apply!

Questions

Drop into our inbox with any questions - we look forward to hearing from you!

Thanks recruiters but weve got this one covered. If we need your assistance well reach out!

Required Experience:

Senior IC