Senior Director, Marketing Operations and Analytics
Senior Director, Marketing Operations and Analytics
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Job Description
About the Role
Join a fast-paced collaborative and innovative team at the forefront of cybersecurity. As the Senior Director of Marketing Operations and Analytics you will play a pivotal role in driving operational excellence and data-driven decision-making across our global marketing organization. Reporting to the VP Growth Marketing and Operations you will lead a high-performing team responsible for optimizing marketing operations leveraging analytics to uncover actionable insights and ensuring our marketing technology stack is fully utilized to drive pipeline generation account engagement and revenue growth. This is a critical leadership role that requires a strategic thinker with a deep understanding of marketing operations analytics and technology in the B2B SaaS space. You will work cross-functionally with IT BI sales operations and finance to align on goals metrics and processes ensuring a unified approach to measuring success.
Were seeking a strategic leader who thrives in a fast-paced environment and is passionate about leveraging data and technology particularly AI to drive marketing success. The ideal candidate is a collaborative problem-solver with a deep understanding of marketing operations and analytics a strong technical acumen and a proven ability to lead high-performing teams.
What Youll Do
Operational Excellence: Design and implement clear scalable processes that align with stakeholder needs and drive efficiency across the marketing organization.
Marketing Technology Leadership: Collaborate with cross-functional teams to evaluate select and implement marketing technologies that deliver measurable business value.
Data-Driven Insights: Leverage advanced analytics and automation including AI to optimize demand generation improve account engagement and enhance the customer experience. Embrace AI tools to automate routine tasks and provide deeper insights into customer behavior and campaign performance.
System Integration: Ensure seamless integration of marketing systems with the broader tech stack to enhance automation reporting and customer journey optimization.
Team Leadership: Lead and mentor a team of marketing operations and analytics professionals fostering a culture of collaboration innovation and continuous improvement.
Cross-Functional Collaboration: Partner with IT BI sales ops and finance to align on shared goals metrics and definitions ensuring consistency and accuracy in reporting.
Project Management: Oversee complex large-scale projects with multiple stakeholders ensuring timely delivery and alignment with organizational priorities.
Budget Management: Objectively analyze and secure budgets for marketing technologies while measuring adoption usage and ROI.
What Youll Bring
Expertise in marketing operations and analytics with a proven track record of success in B2B environments (preferably SaaS targeting global enterprise & mid-market buyers)
Experience at a similar level to this role leading teams in marketing operations and analytics.
Demonstrated success managing complex large-scale projects with multiple stakeholders.
Deep understanding of the marketing technology ecosystem including marketing automation platforms CRM systems ABM tools web personalization marketing attribution chatbots and BI tools.
Experience integrating marketing systems to optimize performance and enhance automation.
Proven ability to set clear expectations for direct reports evaluate performance and support career growth.
Strong collaboration skills with the ability to work effectively across departments and with external agencies.
Excellent analytical and problem-solving skills with the ability to scope work drive execution and deliver on deadlines.
Ability to leverage data to uncover insights and drive strategic decision-making.
Bachelors degree or equivalent experience in Marketing Business Operations or a related field.
DEI Statement
Cybersecurity is a community effort. Thats why were committed to building an inclusive diverse community that celebrates and welcomes everyone unless theyre a cybercriminal of course.
Were proud to be an Equal Opportunity and Affirmative Action Employer and wed encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.
We consider everyone equally: your race age religion sexual orientation gender identity ability marital status nationality or any other protected characteristic wont affect your application.
Due to certain obligations to our customers an offer of employment will be subject to your successful completion of applicable background checks conducted in accordance with local law.
Required Experience:
Exec
Employment Type
Full-Time
