Senior Data Scientist â Marketing Analytics
Senior Data Scientist â Marketing Analytics
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Job Description
Responsible for working closely with management to execute analytical initiatives. Responsible for solving business problems by leveraging techniques such as segmentation optimization advanced analytics and machine learning. Creates reports and dashboards to closely monitor performance metrics and provide insights.
Responsibilities:
- Develops advanced analytics solutions including customer segmentation optimization test & design of experiments and prescriptive analytics to solve business problems. Operates as a subject matter expert on statistical analysis test and design of experiment analysis methodology modeling & application and financial impact analysis.
- Collaborates with cross-functional partners to understand their business needs formulated and completed end-to-end analysis that includes data gathering analysis ongoing scaled deliverables and presentations. Delivers effective presentations of findings and recommendations to multiple levels of leadership creating visual displays of quantitative information.
- Establishes and maintains effective performance tracking; identify improvement opportunity form hypothesis propose design and implement tests to drive strategy enhancement and optimization.
- Manages multiple priorities communicate business performance and project progress to management & business partners
- Develops and automates reports iteratively build and prototype dashboards to provide insights at scale solving for analytical needs. Facilitates implementation of work product and ensure accuracy.
- Consistently follows standard work processes and documentation requirements. Recommends improvement to work processes to increase efficiency while maintaining quality of work. Continuously improves technical and leadership skills through training and development
Qualifications :
- Bachelors degree in a quantitative field such as Statistics Computer Science Engineering Data Science or related fields
- 3-5 years of experience in data analysis data science or a related field. Experience in the gaming industry is a plus
- Familiarity with User Acquisition (UA) and/or Customer Relationship Management (CRM) concepts is advantageous
- Proficiency in SQL and familiarity with data visualization tools like Tableau
- Experience with statistical software (e.g. Python PySpark) and libraries for managing manipulating and analyzing data
- Strong analytical skills with the ability to collect organize analyze and disseminate significant amounts of information with attention to detail and accuracy
- Adept at queries report writing and presenting findings
- Knowledge of acquisition campaign platforms and tools such as Braze or similar platforms
- Excellent verbal and written communication skills
Additional Information :
Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability veteran status or any other basis protected under federal state or local laws confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
