We are seeking an experienced marketing professional who thrives in a dynamic fast-paced environment and has a passion for diving deep into the customer lifecycle; driving strategy execution and post event analysis of events.
The Marketing Manager will develop bar-raising content; drive the strategy and execution of campaigns; and dive deep into post campaign analysis to ensure all activities are delivering against predefined targets. This role will collaborate with stakeholders from across business units and will be responsible for driving campaign metrics.
The ideal candidate will be a self-starter who is energized by a fast-paced and highly entrepreneurial environment. She/he will be comfortable with working in an environment with minimal supervision and across multiple functions to drive consensus among stakeholders across various teams. Keys to success will be the ability to utilize customer insight and data to develop marketing programs own topical and high-value events for the categories and design high engagement campaigns. The candidate will be comfortable in analyzing data gathering actionable conclusions and delivering stretch results in a fast-paced environment.
Key responsibilities include:
- Creating and executing an end-to-end demand generation strategy. This includes outreach to existing customers.
- Working closely with senior stakeholders to develop and drive the on-site strategy
- Building and maintaining stakeholder relationships across regional and global stakeholders
- Own all key traffic drivers; and own creation of marketing programs and multiple key traffic drivers to acquire new customers.
- Conceptualize design and execute onsite online and offline marketing initiatives to extend awareness
- Develop test and execute multi-channel marketing plans to drive customer acquisition
- Conduct in-depth analyses to determine marketing effectiveness and continuously improve efficiency
- Understand and use merchandising and customer-facing metrics to guide decision making.
- Meet business goals while ensuring a top-notch customer experience
- Own projects with considerable scope and/or complexity with significant impact on customer experience
- Learn and be curious and stay on top of key trends
- 5 years of with Excel experience
- 5 years of account management project or program management or buying experience
- Bachelors degree or 5 years of professional or military experience
- Knowledge of Microsoft Access or SQL
- Experience using data to influence business decisions
- Experience driving internal cross-team collaboration
- Experience with business analysis and P&L management
- Experience driving direction and alignment with cross-functional teams
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