QA Marketing Technologist

If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online competency-based degree programs WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century one that has received praise from academic industry government and media leaders. Whatever your role working for WGU gives you a part to play in helping students graduate creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU it is not typical for an individual to be hired at or near the top of the range for their position and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 307

Pay Range: $66300.00 - $99500.00

Job Description

The QA /Marketing Technologist role supports all aspects of Quality Assurance & Marketing Automation. This position is responsible for the accuracy functionality and effectiveness of automated marketing campaigns and workflows to ensure they perform as intended and meet organizational standards. This role involves identifying and resolving errors and verifying audience segmentation to ensure messages reach the right target. Additionally this role supports and optimizes marketing automation technologies and campaigns to enable communications with students throughout their lifecycle

Job Description Responsibilities

Quality Assurance

• Primary function will be to conduct QA checks on all outgoing communications for Email Marketing team campaigns segmentation smart lists links link tracking content optimization alignment with ticket requests etc.
• Collaborates with marketing teams to maintain consistency document procedures optimize processes and uphold compliance with industry regulations.
• Test and optimize campaigns programs and nurtures on an ongoing basis to achieve peak conversion.
• Analyze audience data to find additional marketing and optimization opportunities.
• Work closely with the Email and Engagement teams to support technical needs.
• Provide regular in-depth reporting for Marketing teams.

Marketing Automation

• Support the day-to-day operations of the Lifecycle Team.
• Manage data collection standardization and normalization.
• Assist in the administration of Marketo and related business applications such as Ringlead Twilio and Knak
• Assist in defining implementing and maintaining marketing automation best practices including data quality and hygiene list management content optimization and general troubleshooting.
• Research new technologies software and plugins to enhance and further Lifecycle capabilities as requested.
• Collaborate with teams to collect research and smoothly implement new processes.
• Execute marketing campaigns and best practices for Marketo; lead scoring profiling and segmentation system integration data hygiene optimization troubleshooting and reporting.
• Support cross-functional teams providing technical expertise on issues involving sales and marketing tools and databases.
• Design and optimize integrations between marketing technology CRM etc. through close work with internal technology teams.
• Build optimize and maintain marketing automation operations including programs behavior-based campaigns lead scoring email templates forms and customer segmentation with the goal to increase marketing contributed pipeline and improve customer engagement and experience.
• Develop and maintain reporting and analytics for team KPIs and campaigns.
• Work with internal teams to conduct A/B tests and optimize customer experiences and conversion rates.
• Design and maintain an actionable prospect database with the accompanying process to ensure long-term data hygiene and list management.
• Develop and deploy behavior- and event-triggered email communications that utilize dynamic content.
• Collaborate with the marketing team and internal clients to determine and develop campaign assets that will generate the strongest results.
• Create and optimize marketing campaigns across multiple channels (email browser notification SMS others).
• Experiment with new technologies and leverage personalization to create a journey that resonates with each customer.
• Properly escalate key issues when they arise and attend vendor meetings as needed.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice. Qualifications

Knowledge Skills and Abilities

• Background in quality assurance or quality control (QA/QC) for email website and automation production
• Detail-oriented and results-oriented with strong follow-through skills
• Strong functional and technical documentation skills
• Strong analytical mindset
• Understanding HTML and CSS to make simple adjustments to emails landing pages and forms without relying on a technical resource
• Excellent verbal written design and presentation communications skills
• Process-driven and Efficiency-Oriented (skilled in optimizing systems and workflows for streamlined operations)
• Marketo Certified
• Thorough understanding of customer journeys funnels and flywheel methodologies lead scoring and how those can be implemented through automation.
• Proficiency with CRM (Salesforce)
• Ability to understand and identify underlying business needs and problems to help deliver lasting solutions in a short timeline.
• Familiarity with digital marketing platforms and concepts
• Knowledge of integrated marketing communications
• Knowledge of educational marketing
• Self-motivated
• Strong marketing project management and project planning skills
• Ability to spot data-driven opportunities
• Solid experience in troubleshooting and resolving complex data issues
• Ability to manage a large-scale marketing database and oversee augmentation and support initiatives around improving database quality database compliance and governance
• Proficiency in Microsoft Office (Excel Outlook Word etc.)

Education

• Bachelors Degree (preferably Marketing Communications or IT-related)

Experience

• 2 years of Salesforce experience
• Minimum 2 years of demonstrated experience in Marketo administration
• Minimum 2 years of demonstrated experience in Quality Assurance
• Minimum 2 years demonstrated experience with marketing operations (QA automation CRM metrics reporting) ideally in a B2B fintech or fast-paced tech environment
• Experience in Workfront Jira Wiki Salesforce Sharepoint Adobe Analytics and Tableau

#LI- VB1

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical dental vision telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual flexible paid sick time with no need for accrual 11 paid holidays and other paid leaves including up to 12 weeks of parental leave.

How to Apply: If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. Its not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.