Director of Marketing
Director of Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Are you a strategic marketing leader who thrives on turning vision into measurable growth
Do you have a passion for building compassionate trust-driven brands that connect deeply with the communities they serve
Can you lead data-backed campaigns manage cross-functional teams and drive lead generation while staying agile in a fast-paced purpose-driven environment
Are you ready to bring creativity accountability and leadership to a firm where your work directly impacts families in moments that matter most
Final question: When faced with a challenge do you get excited or run away
** IMPORTANT: TO APPLY **
If you have any questions please email only.
- Please do not reach out through our websites contact information (telephone email or web chat) or via direct messaging on any social media platform.
To Apply: Submit your application by clicking the Apply button and applying on the Crisp Recruit page that opens.
**RECRUITERS DO NOT CONTACT**
At Genesis Legal Group we have proudly served clients for over two decades helping them through new beginnings with the highest levels of legal support. Specializing in Family Law we operate in Arizona and Michigan. We are dedicated to upholding our core values: Authentic Advocacy Leadership Empowerment and Impact. We believe every case represents a fresh start a new opportunity for clients to rebuild their lives with confidence.
We are seeking a strategic and mission-driven Director of Marketing to join our growing leadership team. This role will be instrumental in scaling our brand presence driving qualified leads and strengthening community engagement across multiple states. If youre ready to make a measurable impact while supporting families during lifes most critical transitions wed love to meet you.
What youll do:
- Strategic Marketing Leadership:Develop and execute comprehensive marketing strategies that align with Genesis Legal Groups growth goals across Arizona and Michigan.
- Lead Generation & Campaign Execution: Own the end-to-end lead generation engine and design segmented high-impact campaigns that drive client acquisition across practice areas.
- Digital Strategy & Brand Development: Oversee all digital channels and develop compassionate values-driven content that builds trust and elevates brand awareness.
- Community Engagement: Launch and grow a closed Facebook support group lead webinars and coordinate community involvement to enhance referral and brand visibility.
- Performance Measurement and Reporting: Design and maintain a marketing dashboard to track KPIs including cost per lead intake conversion rates and marketing-attributed revenue.
- Team and Vendor Management: Lead contractors and vendors in social media paid ads SEO and content developmentensuring quality execution and ROI.
- Marketing Tech & Infrastructure: Implement and manage a lean efficient marketing tech stack for automation attribution and performance tracking.
- Cross-functional Collaboration: Work directly with the CEO DOO and attorneys to align marketing with intake client experience and firm-wide growth initiatives.
- KPIs:Growth & Acquisition Metrics
- Cases per month
- Monthly scheduled and completed consultations
- Lead volume growth
- Marketing ROI
- MQL -> SQL -> client conversion rate
- Content creation
- Funnel Conversion Metrics
- Cost per lead
- Clicks reach and other key funnel metrics
- Landing page conversion rate
- Local SEO & Online Visibility
- Ranking in key markets for SEO
- Increase in organic traffic
- Increase in attorney profile views across Google My Business
- (And general Google My Business as a lead generator)
- Community & Brand Engagement
- Launch grow Facebook Group to the desired count of members within the desired timelines
- Count of virtual workshops and average attendance rates
- Count of referrals
- Count of community-based events or sponsorships/year
- Internal Ops & Value Reinforcement
- NPS - response rate / average score / implementation of refinement to the marketing campaigns based on feedback
- Marketing dashboard / reporting
What were looking for:
- Professional Experience: 58 years in marketing roles focusing on digital campaigns funnel optimization and brand strategylegal (specifically Personal Injury) or professional services background preferred.
- Data & Technical Fluency: Strong command of marketing metrics ROI analysis CRM platforms campaign automation and attribution tracking.
- Digital Campaign & Content Strategy: Proven success managing paid and organic channels across Google Meta YouTube and email; capable of crafting empathetic educational content aligned with brand voice.
- Leadership & Project Management: Skilled in leading projects to completion managing vendors and driving strategic initiatives from concept to execution.
- Communication & Collaboration: Exceptional verbal and written communication; works seamlessly with legal intake and leadership teams.
- Culture Fit: Values-driven self-starter with empathy curiosity and a passion for making a difference.
Why you should work here:
- Mission-Driven Work: Be part of a team that helps families through lifes most difficult transitions while staying true to the values of authenticity leadership and impact.
- Culture of Trust: Work in an environment that prioritizes results over micromanagement giving you autonomy and support in equal measure.
- Opportunity for Growth: Join a rapidly expanding firm with a 5-year plan for multi-state growth and a leadership team eager to elevate internal talent.
- Direct Visibility: Collaborate closely with the CEO DOO and managing attorneysyour ideas and performance will be seen valued and rewarded.
Additional perks:
- Insurance: 100% medical coverage for the individual optional dental and vision plans
- Retirement: 401K with up to 6% employer match.
- Recharge: Unlimited PTO and all standard national holidays to help you recharge throughout the year.
- Performance & Growth Rewards: Performance-based bonuses tied to marketing impact with opportunities for continued professional development.
- Lifestyle Perks: Quarterly offsite events holiday celebrations and relocation support if moving to Arizona.
At Genesis Legal Group every case represents a fresh start and each team member plays a vital role in guiding our mission forward. Are you ready to lead meaningful growth elevate our brand and make a lasting difference
Required Experience:
Director
Employment Type
Full Time
