Marketing Specialist
Marketing Specialist
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2years
$ 60 - 70
1 Vacancy
Job Description
Join Our Team as a Marketing Specialist
Are you passionate about leveraging digital platforms to drive growth and engage audiences Do you thrive in dynamic environments where creativity meets strategy If so we have an exciting opportunity for you!
About Us
We are a medium-sized company based in the heart of the Midwest dedicated to the Digital Print and 3D Additive Manufacturing Industries. As we continue to expand our reach and enhance our brand presence we are seeking a talented Marketing Specialist to join our team.
Role Overview
As our Marketing Specialist you will play a pivotal role in managing our digital presence and enhancing our online engagement. You will be responsible for overseeing our website digital commerce strategies outside agency management and the creation of compelling marketing materials that resonate with our target audience. This role also includes managing our CRM paid advertising analytics and coordinating the work of our external digital agency.
Key Responsibilities
Website Management: Ensure our website is up-to-date user-friendly and optimized for SEO and conversions.
Agency Oversight: Direct and collaborate with our external digital marketing agency on strategy execution and ensure accountability across all active campaigns.
Digital Commerce: Drive our digital commerce strategy including online sales channels and e-commerce platforms.
Content Creation: Develop engaging content for various marketing channels including social media email campaigns and digital advertising.
Campaign Management: Plan and execute marketing campaigns to support product launches promotions and brand initiatives.
Analytics and Reporting: Monitor and analyze digital marketing efforts using web analytics tools to optimize performance and ROI.
PPC Management: Oversee paid search campaigns (Google Ads) including budget allocation keyword strategy and performance tracking.
CRM Management: Maintain and segment customer and prospect lists using Nutshell CRM to support outbound marketing and lead generation efforts.
KPI Tracking: Conduct bi-weekly reporting on key marketing performance metrics to guide campaign optimization.
Collaboration: Work closely with cross-functional teams including Sales Product Development and Customer Service to align marketing strategies with business objectives.
Lead Generation: Take ownership of our inbound marketing strategy that generates leads on a consistent weekly basis.
Why Join Us
Our vision is to help our customers PRINT BRILLIANT. We are a preferred resource for wide format and 3D equipment supplies service and consulting. For over 30 years our experienced team has been dedicated to helping customers find the best solutions for their needs.
Requirements
Bachelor s degree in Marketing Communications or related field.
Proven experience in digital marketing including website management and the use of HTML language e-commerce and content creation.
Strong understanding of SEO SEM PPC and digital advertising best practices.
Proficiency in web analytics tools (e.g. Google Analytics) and content management systems (e.g. WordPress).
Creative thinker with excellent communication and project management skills.
Competent use of Adobe Creative Suite and related digital design tools.
Benefits
Benefits:
Dental insurance
Health insurance
Paid time off
Retirement plan
Schedule:
8 hour shift
Day shift
Work Location: In person
digital marketing, including website management and the use of HTML language, e-commerce, and content creation. Strong understanding of SEO, SEM, PPC, and digital advertising best practices. Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (e.g., WordPress).
Education
Bachelor's Degree is preferred
Employment Type
Full Time
