Associate Retail Media Manager
Associate Retail Media Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Our Paid Media team is seeking an Associate Retail Media Manager who will be responsible for driving superior business results through impactful retail media strategies and tactics. This role will work alongside key retailers such as The Home Depot and Lowes to strategize and execute digital media activations that meet both our business and campaign objectives. Specifically this role is responsible for teaming up with our marketing retailer counterparts to ensure the best execution of our brand investments.
Reporting to the Retail Media Manager this is a role requiring an analytical mindset as well as a strong desire to seek out new solutions in the rapidly evolving retail media space. This includes activities such as providing annual and ongoing budget recommendations highlighting other operational key performance indicators (KPIs) or opportunities that impact media effectiveness.
This role requires hybrid presence within the office 3 days per week (Tue Wed Thur) in our Chicago/Deerfield office.
Responsibilities:
- Orchestrate the development and execution of media strategies for retail media channels including developing strategic roadmaps test plans and analyzing results/developing insights.
- Manage and optimize retail media campaigns inclusive of Sponsored Advertising across retail networks.
- Own the media aspect of our retailer relationships by building solid rapport demonstrating transparency and delivering results against joint business objectives.
- Demonstrate retail media thought leadership by developing and delivering materials such as presentations Point of Views (POVs) business cases execution process documents playbooks optimization best practices and performance reports.
- Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits to identify areas for refinement.
- Partner cross-functionally with brand development sales channel digital commerce and other teams to provide visibility into retail media strategies and tactics to gain alignment and synergies across teams.
- Develop annual budget recommendations and properly allocate across campaigns to align with high level brand and business objectives
- Collaborate with Paid Media team members including Paid Search Social and Programmatic leads to identify key learnings and cross opportunities
- Prepare monthly and quarterly retail media performance reports to analyze category trends measure media and total sales and perform competitive benchmarking.
- Facilitate the Campaign Management Planning & Optimization responsibilities for both managed and self-serve retail media activations.
Qualifications :
- Bachelors Degree in marketing communications public relations liberal arts or related field.
- Minimum 3-5 years experience in marketing with relevant experience in retail media.
- Understanding of retail media space overall trends and technology.
- Proven experience successfully managing retail digital campaigns (including sponsored search) from strategy development through execution with tangible results.
- Experience against several media buying strategies; self-service managed buyer partner negotiations
- Experience with executing on Criteo Walmart Connect and/or self-service sponsored products platforms preferred
- Experience analyzing performance data and summarizing / communicating findings via reports and presentations
- Ability to work cross-functionally with strong communication (both written and verbal) skills.
Additional Information :
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $55000 USD - $88000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and location. In addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.
At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits (including half-day summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.
BENEFITS
- All the Insurance coverage youd expect like medical dental vision life insurance flexible spending accounts wellness programs 401K all effective on your date of hire and a bonus program plus generous PTO.
- Scholarship program for children of employees
- Annual merit and incentive programs
- Charitable gift matching
- Adoption Assistance
EMPLOYEE PERKS
- Culture committed to work-life balance.
- Programs in place to support professional development and career growth.
- Stock purchase program and charitable gift matching.
- Associate Purchase Program on All Fortune Brands Products
- Wear your jeans to work!
Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell Therma-Tru Larson Fiberon Master Lock SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN
Equal Employment Opportunity:
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.
Reasonable Accommodations:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams please note that FBIN job postings are exclusively hosted on our careers page at Work :
No
Employment Type :
Full-time
Employment Type
Full-time
