drjobs Director of Marketing – Australia

Director of Marketing – Australia

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1 Vacancy
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Job Location drjobs

Surry Hills - Australia

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

This is a new role in the business. You will be the heartbeat of GYG marketing in Australia. As a key member of the GYG leadership team you will lead one of the best marketing teams in the country spanning National and Local area marketing Creative Studio Digital App Web Loyalty Sponsorships Guest Experience and Delivery.

You will report directly into our Global CMO working hand in hand to shape strategy and lead execution thats bold disruptive and completely on brand. You will be supported by an all star team of marketers but its your role to inspire challenge and accelerate them. 

This is a role for a future CMO if youre ready to lead now and hungry for whats next we want to meet you.

What kind of marketer are you 

  • You believe marketing should drive sales and build brand in the same breath because you have done it.
  • You are a strategic powerhouse who can spot the big opportunity and execute with precision.
  • You are a data junkie you believe in both the science and the art of marketing but you dont leave anything up to guessing.  
  • You live and breathe food retail social & content you understand the speed the emotion and the power of culture to shift behaviour.
  • You know that makes a high-performing team tick and you lead great people to do their best work consistently.
  • You drive culture with a positive mindset and you have an exceptional leadership skills.
  • You can lead with empathy humility and energy and you never let ego get in the way of momentum.
  • You look forward at all times not backwards. Youre only as good as your current results.
  • You are fiercely creative but respect the brand (if your first move is changing the brand colours this isnt the place for you!)
  • You understand the generation of now how they eat shop scroll and decide.
  • You thrive in an in-house creative environment and know how to manage the balance between speed quality and innovation.  
  • You truly believe in the GYG mission and values because they match your own career ambitions and personal values.

What youll lead

  • All Australian brand and marketing activity and media spend
  • National brand campaigns across multiple channels
  • Local Area Marketing at scale and the systems that support it
  • New Restaurant Opening Marketing    
  • A high performing in house creative studio (design videography and photography)
  • Social media and digital engagement
  • GYG app web and Gomex loyalty programs
  • Guest experience strategy and execution (feedback reviews)
  • Delivery partner and GYG delivery services marketing & campaigns
  • Promotions activations and product marketing
  • Multiple mar-tech platforms data insights and CRM 
  • Cross functional collaboration across marketing operations and technology

Qualifications :

  • 15 years experience in marketing with proven leadership in retail QSR FMCG or high-growth consumer brands and a proven record of driving revenue.
  • Public company experience a plus
  • Experience leading large multidisciplinary national teams across media digital creative strategy and brand.
  • Strong commercial acumen you know how to drive performance not just brand awareness or  impressions
  • Deep experience in social media digital platforms loyalty CRM and owned media.
  • Experience managing multi-million dollar budgets with accountability for ROI.
  • An obsession with food brand experience and what makes customers fall in love with a brand
  • Proven results in driving game changing campaigns and leading high performing teams to do their best work    


Additional Information :

Why Join GYG    

Were not your average fast food brand and this is not your average job. We are proudly different. Our food is real. Our people are real and our growth is off the charts. With hundreds of restaurants and new GYG restaurants opening each week this is a rocket ship and marketing is one of the engines.

We are brave we are bold and we dont just market we create movements (Clean is the New Healthy Fast Food Athletes Say Yes to Love Ya need more!!)

If youre hungry for the BIGGEST marketing role in Australia this is it.

Were Big on Values - We Live These Values (Every Day Not Just in Theory)

At GYG our values arent just posters on the wall they guide every decision we make every campaign we launch and every guest experience we create. To lead this team you must live and breathe them:

  • Its All About the Food
    Were re-inventing fast food by serving real food no compromises no shortcuts.
    YOU: Understand that the food is the hero of every message. You know how to showcase quality freshness and flavour in a way thats as bold and honest as whats in our burritos.
  • Make Every Customer Love Us
    Our guests are everything and earning their loyalty means showing up every time.
    YOU: Obsess over the guest experience. From the first scroll on social to their first bite you know how to create brand moments that connect emotionally and drive action.
  • Got Your Back
    We win as one team across Hola Central restaurants franchisees and partners.
    YOU: Lead with empathy respect and accountability. You back your people empower your team and collaborate with operations and franchisees like theyre part of your own crew.
  • Be Real
    No jargon. No ego. Just real people doing exceptional work.
    YOU: Communicate clearly lead authentically and represent the GYG brand with integrity always staying true to who we are. 
  • Its Up to Us
    We take ownership we move fast. We make things happen.
    YOU: Dont wait for permission you drive results. You set the pace inspire action and take accountability for outcomes good or bad.   

Why Youll Love It Here

  • Work on one of Australias most exciting (and fastest growing) brands
  • Be part of a high performing high energy team who are all in on creativity culture and community
  • The energy you see on our socials is real what you see is what you get!
  • No two days are the same seriously
  • Be proud of the work you do (and the food you eat)

The Benefits of working for GYG
 

  • Love Ya Leave (5 weeks annual leave) 
  • Short Term Bonus Incentive Program (Annual) 
  • Long Term Incentive Program (After 1 year tenure) 
  • Annual GYG Gift Card 
  • Flexible Work from Home (1 day per week)  
  • Lots of exclusive GYG merch uniform  
  • Mobile phone allowance
  • Annual Summits and Events
  • Employee Referral Program
  • Travel to New Restaurant Openings
  • 100% in house marketing team allowing for insane creativity (creative design video photography PR content digital events sponsorship customer service) 
  • Training and development budget
  • Professional Career development  
  • State of the art Mar/tech platforms 
  • GYG Photography Studio (Best in class equipment) 
  • GYG Recording Studio 

GYG Workplace Benefits

  • Modern state of the art offices/technology and platforms (choice of device Mac/PC)
  • Monthly/Quarterly Recognition programs
  • Interstate offices in NSW QLD VIC 
  • Access to GYGs state of the art test kitchen
  • Rooftop leisure/lunch/rest space 
  • Barista Coffee Machine (& barista training if you are keen!)
  • Margarita Fridays & GYG Tram Day   
  • Open plan office with optional stand up desks 
  • Free Food drops from our test kitchen 
  • Annual Yellow Heart Awards 
  • Monthly massages 
  • Free Soft drinks/mineral water in office 
  • Snacks/Fruit drops 
  • GYG brekkie and lunch drops
     

Apply now and lead the re-invention of Fast Food. 


Remote Work :

No


Employment Type :

Full-time

Employment Type

Full-time

Company Industry

About Company

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