drjobs Senior Research Executive - Marketing Science

Senior Research Executive - Marketing Science

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1 Vacancy
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Job Location drjobs

Mumbai - India

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

RESPONSIBILITIES

  • Standard advanced data analyses with minimal supervision and or complex projects with some senior supervision.  Examples may include but are not limited to: Conjoint analysis (CBC ACBC etc) Segmentation different types of regression factor analysis and other group-specific advanced analyses
  • Coordinate with internal teams on analytics requirement project flow and its timely execution
  • Provides and explains output of statistical analysis to internal teams in simple non-technical language
  • Works on development and implementation of new statistical models and improvement of existing models

Knowledge and Skills Requirement

  • Strong conceptual understanding in the domain of analytics. Having additional experience on Market Research industry is an advantage
  • Should have thorough knowledge working with various statistical packages (Must- SPSS R/Python Sawtooth. Optional - can be seen as an advantage- Latent Gold SAS etc)
  • Complete understanding of traditional multivariate techniques used in market research and commonly used machine learning techniques (Like neural networks boosting splines SVM Bayesian analysis etc).
  • Experience of working on segmentation and pricing studies predictive analytics/propensity based modelling text analytics.
  • Understanding the database management system (DBMS) and hands on working with large databases would be an added advantage.

Qualifications :

  • Post-Graduation in Management/ Business Analytics/Statistics. Graduation in Science Statistics or Engineering a plus
  • 2 to 4 years of specialized experience in analytics. It could be either in a market research organization or business consultancy or client side.
  • Hands-on experience with specific analytics techniques like multivariate analysis factor analysis regression conjoint analysis or clustering
  • Mandatory Skills - R Python SPSS similar analytics/visualization software
  • Experience on projects related to translating data into actionable business insights (e.g. segmentation customer profiling driver analysis etc

 


Additional Information :

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:  Work :

Yes


Employment Type :

Full-time

Employment Type

Remote

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