Vice President, Creative Strategist
Vice President, Creative Strategist
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Salary Not Disclosed
1 Vacancy
Job Description
Job Description:
The Role
As Creative Strategist within the Creative organization of Fidelitys in-house Creative and Content agency you will be responsible for translating customer insights and research into inspiring actionable strategy for the creative team. This is a highly collaborative role requiring a close working relationship with the customer strategy team creative teams marketing activation media measurement and more.
You will have input into the evolution of Fidelitys Brand Positioning and be a leader in applying our Brand filters to define the strategic approach the creative and content team will take for each campaign and marketing program.
You will:
Be the leader who helps define the balance between emotional and rational insights and approaches.
Bring human and business tensions to the surface and focus on the most salient to define a catalytic idea that drives brand work and all creative execution.
Help develop insights and ideas that will inform content digital experiences and business strategy.
You have a strong understanding of what makes creative work and what makes creatives tick. How to turn mountains of input into the foundation for work that connects with a wide range of audiences personalities and customer segments. Youre deeply engaged in the research and insights that drive our brand history perception and performance using that input to help develop strategies that grow and evolve the brand. As a part of the creative team youll be an ally partner and sounding board to art directors writers and creative directors. Advocating for strategy and creative expression that elevates the Fidelity brand.
The Expertise and Skills You Bring
Bachelors degree
15 years experience in marketing branding and/or advertising as a brand planner creative strategist or strategic marketing lead
Strong background or experience in customer research and data-driven insights
A mix of creative enthusiasm analytical thinking and exemplary communication skills
Comfort working closely with creative teams and collaborating with marketing partners
Executive presence and experience presenting to senior leadership
Outstanding relationship building and negotiation skills
Resourceful self-sufficient effective problem solver and troubleshooter even in the face of ambiguity
Ability to navigate a high-paced dynamic environment and define a path forward and see projects from inception to completion with flawless execution / delivery.
Ability to navigate a complex regulatory environment and find solutions that are both compliant and innovative.
Note: Fidelity will not provide immigration sponsorship for this position.
The Team
The Creative Strategist will be a part of The Creative and Content internal agency team a full-service organization of art directors writers creative directors producers social media creatives user experience and more. This new role will report to the Head of Creative support the entire creative group and you will be a key voice in representing the voice of the customer in the work we do.
Certifications:
Category:
MarketingFidelitys hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days M-F) in a Fidelity office.
Required Experience:
Chief
Employment Type
Full-Time
