JOB OVERVIEW
A leading medical supplies company specializing in the distribution of medical equipment and gas is seeking a dynamic and professional Public Relations Officer to lead its external communications and relationship-building efforts. The ideal candidate will have a solid background in public relations excellent interpersonal and communication skills and a
strong understanding of the medical equipment and healthcare industry. This role is essential in enhancing the company s public image cultivating strong professional Relationships with C-level executives and supporting business growth through
strategic communication initiatives.
RESPONSIBILITIES
- Develop and implement comprehensive public relations strategies to promote the company s brand and services within the healthcare sector.
- Establish and maintain strong relationships with key stakeholders including CEOs of partner companies healthcare institutions regulatory bodies and the media.
- Represent the company at industry events conferences and strategic meetings to promote business development and visibility.
- Draft and distribute press releases speeches and media kits ensuring consistent messaging and compliance with industry regulations.
- Collaborate with senior leadership to craft and communicate the company s vision mission and core values to the public and partners.
- Monitor industry trends and media coverage related to medical equipment healthcare services and public health initiatives.
- Organize and coordinate corporate events stakeholder engagements and CSR initiatives that strengthen the company s public profile.
- Serve as a liaison between the company and the public addressing inquiries handling crisis communications and managing public feedback.
Requirements
- A Bachelor s Degree in Public Relations Communications Marketing or a related field.
- A professional certificate in Public Relations (CIPR IPR or equivalent).
- Minimum 3 5 years of experience in a PR or communications role preferably within the healthcare medical equipment or pharmaceutical sector.
- Solid understanding of medical supplies and equipment and the ability to communicate complex information to diverse audiences.
- Proven ability to build and maintain strategic relationships with senior executives government officials and media representatives.
- Exceptional verbal and written communication skills.
- Professional appearance confidence and ability to represent the company in high-level business environments.
- Knowledge of medical gases and healthcare compliance standards.
- Experience in corporate communications media relations or stakeholder engagement in a regulated industry.
- Strong organizational skills with the ability to manage multiple public-facing initiatives.
- Familiarity with PR tools and digital communication platforms (e.g. press monitoring email campaigns LinkedIn strategies).