Job Title: Marketing Associate
Job Location: Tunis Tunisia
Reports to: Chief Marketing Officer
Key interactions: Marketing Department Sales Department
Job Purpose/Role Description:
Are you a creative thinker with a sharp eye for strategy and execution As a Marketing Associate at MASS Analytics youll work closely with our CMO to develop and roll out impactful marketing campaigns that drive customer acquisition engagement and retention. Your mission will be to unlock the full potential of our marketing channels through data-driven planning continuous experimentation and agile execution. If youre ready to turn ideas into results and help shape the growth of a fast-evolving tech company wed love to meet you!
What Youll Do :
- Execute the marketing strategy and support the implementation of the marketing action plan
- Develop and present marketing ideas and initiatives across events email digital and content marketing
- Lead and manage multi-channel campaigns that align with company goals
- Monitor and optimize performance across digital channels assessing goal conversions and KPIs
- Create and manage engaging content for social media the company website and other platforms
- Coordinate with media partners bloggers and influencers to expand digital reach
- Conduct market research and audience analysis to shape campaign direction
- Identify trends and insights to optimize marketing spend and performance
- Support continuous campaign evaluation and adjustment based on results
Note : Duties may include additional responsibilities as assigned which are outside the scope of this job description to meet the needs of the organisation.
What Were Looking For
- 1 year of hands-on experience in a marketing role
- Strong analytical mindset with confidence working with performance data
- Excellent written and verbal communication skills in English
- Familiarity with digital analytics tools (e.g. Google Analytics)
- Solid grasp of social media platforms and digital content strategies
- Proficient in MS Office and business tools like CRM systems
- Detail-oriented with strong organizational skills
- Creative and proactive in generating fresh marketing ideas
- Ability to collaborate effectively with cross-functional teams
- Copywriting and visual content development skills are a strong plus
Qualifications and Requirements
- Bachelors degree in Marketing Business Administration Communications or a related field