Marketing and Sales Specialist | Part Time

This is a remote position.

We re looking for a proactive creative and sales-minded Marketing & Sales Specialist to lead and execute our digital marketing initiatives across Facebook Instagram TikTok and email. You ll also serve as a trusted guide to the business owner providing strategic direction education and hands-on collaboration when needed.

This role is ideal for someone with a strong background in consumer marketing and a proven ability to convert engagement into actual sales particularly within premium or lifestyle-driven markets.

Key Responsibilities

• Social Media Marketing & Content Creation
  

• Manage and grow presence on Facebook Instagram and TikTok
  

• Create engaging on-brand content (posts reels stories) with a focus on lead generation and trust-building
  

• Help grow a newly created Facebook business page using the owner s 3k personal network
  

• Develop TikTok strategies to increase exposure and appeal to our ideal buyer persona
  

• Digital Advertising & Promotions
  

• Create and manage paid ad campaigns (Google Ads Facebook/Instagram Ads TikTok)
  

• Optimize ad performance and troubleshoot underperforming campaigns
  

• Drive high-quality inquiries that convert to puppy sales
  

• Email Marketing & Automation
  

• Set up and manage email funnels for nurturing inquiries and increasing conversion
  

• Automate communications such as puppy birthday greetings holiday campaigns and sales follow-ups
  

• Maintain an active and engaged subscriber base
  

• Sales Enablement
  

• Assist in moving inquiries through the sales funnel via email or messaging platforms
  

• Recommend scripts or responses that help convert leads into buyers
  

• Track performance and suggest improvements in the lead-to-sale process
  

• Strategy & Owner Support
  

• Build a tailored marketing and sales plan to meet monthly/quarterly goals
  

• Teach and guide the owner through platforms tools and tasks when hands-on support is needed
  Recommend the right tools for scheduling CRM and automation
  

Requirements

• Strong background in digital marketing with direct experience in sales or lead conversion
  

• Proficient in Facebook Instagram and TikTok content and ad strategies
  

• Familiarity with email marketing tools (e.g. Mailchimp ConvertKit Klaviyo)
  

• Clear understanding of sales funnels customer psychology and online purchase behavior
  

• Experience in pet luxury or lifestyle industries is a plus
  

• Able to communicate marketing concepts clearly to a business owner and collaborate effectively
  

• Self-starter with excellent attention to detail and time management
  

Bonus Skills (Not Required but Preferred)

• Graphic design (Canva Adobe Creative Suite)
  

• Video editing for Reels/TikToks
  

• SMS or CRM marketing experience
  

Benefits

• Employee Benefits
  
• Health and Wellness: Comprehensive HMO coverage for you and your dependents.
  
• Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
  
• Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
  
• Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.
  
• Government Benefits: Full support for required government benefits.
  
• Supplemental Pay Types
  
• 13th Month Salary: A festive bonus to celebrate the year s hard work.
  
• Overtime Pay: Compensation for your extra effort and time.
  
• Night Differential: Additional pay for working late hours or shifts.
  
• Incentives: Performance-based incentives to reward your contributions and achievements