Associate Paid Media Manager
Associate Paid Media Manager
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Job Description
Were looking for an Associate Digital Media Manager to join our growing Paid Media team at Fortune Brands Innovations. This role reporting to the Retail Media Manager will help to identify new testing targeting and optimization opportunities within our eCommerce paid media initiatives. The Associate Digital Media Manager is responsible for conducting ongoing advertising test-and-learns in the eCommerce space analyzing data and communicating results.
This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays Wednesdays Thursdays) in office to foster better collaboration connection and innovation.
Responsibilities:
- Lead the development and execution of integrated digital media strategies/tactics that align with overall Digital Commerce and the Moen U.S. Businesses (USB) strategy to drive sales and share growth objectives with key Omni-channel customers
- Partner with sales paid media and digital commerce teams to cultivate comprehensive search and discoverability strategies (organic search paid search and related analytics) in the context of selling via pure-play and Omni-channel etailers.
- Provide timely and accurate reporting of digital media tactics across etailers.
- Prepare and share out/speak to presentations business case documentation and/or financial models to help sell-in digital media programs with key etail partners.
- Leverage appropriate analytical tools to optimize bidding strategies and boost search effectiveness.
- Partner with internal stakeholders and cross-functional teams to analyze the effectiveness of paid media programs (display retargeting PPC paid social) that drive traffic to Moen products on key etailer websites.
- Utilize a suite of internal/external analytical tools such as Amazon Retail Analytics Amazon Marketing Services QlikView and Tableau to measure the effectiveness of marketing performance and make recommendations for improvement.
- Leverage internal and external data sources to gather relevant industry benchmarks.
Qualifications:
- Bachelors Degree in Marketing/Communications/Business or a related field is required.
- Minimum 3 years of paid media experience is required with an emphasis on eCommerce media preferred.
- Demonstrated high level understanding of SEO PPC and Display Advertising is required.
- Demonstrated ability to manage multiple projects adhere to deadlines and the ability to prioritize tasks and manage time effectively.
- Comfortable working across multiple teams within an organization
- Excellent communication skills
- Demonstrates initiative and the ability to work independently as well as in a team environment.
Qualifications :
Qualifications:
- Bachelors Degree in Marketing/Communications/Business or a related field is required.
- Minimum 3 years of paid media experience is required with an emphasis on eCommerce media preferred.
- Demonstrated high level understanding of SEO PPC and Display Advertising is required.
- Demonstrated ability to manage multiple projects adhere to deadlines and the ability to prioritize tasks and manage time effectively.
- Comfortable working across multiple teams within an organization
- Excellent communication skills
- Demonstrates initiative and the ability to work independently as well as in a team environment.
Additional Information :
Additional Information:
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $55000 USD - $88000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and location. In addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.
At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits (including half-day summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.
Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell Therma-Tru Larson Fiberon Master Lock SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN
Equal Employment Opportunity:
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.
Reasonable Accommodations:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams please note that FBIN job postings are exclusively hosted on our careers page at Work :
No
Employment Type :
Full-time
Employment Type
Full-time
