Senior Staff Content Designer, Growth
Senior Staff Content Designer, Growth
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Job Description
About Gusto
Gusto is a modern online people platform that helps small businesses take care of their teams. On top of full-service payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses nationwide.
Our mission is to create a world where work empowers a better life and it starts right here at Gusto. Thats why were committed to building a collaborative and inclusive workplace both physically and virtually. Learn more about our Total Rewards philosophy.
About the Role: Were hiring our first-ever Content Designer to join the Growth team at Gusto. This is a unique opportunity to build the foundation for content strategy across the full customer journeyfrom initial discovery to onboarding activation and expansion.
As a Senior Staff Content Designer youll play a pivotal role in shaping messaging that drives growth working across surfaces that blend marketing product and AI-generated content. This is a highly cross-functional role where success relies on speed clarity cohesion and customer insight.
You should bring deep expertise in content design a background in growth experimentation and comfort working at the intersection of product and marketing. Youll set standards create systems and directly impact how small businesses experience Gusto for the first timeand continue to grow with us for years to come.
So much of our success in Growth depends on messagingand yet weve never had a dedicated content designer in this space. Youll be the one to shape the voice of Gustos growth experience connect strategy with language and set the bar for clarity consistency and conversion. If youre excited by the idea of building from scratch partnering deeply across disciplines and making content a lever for growthwed love to meet you.
About the Team: The Growth team at Gusto is dedicated to helping customers find adopt and engage with our products meaningfully. Our approach prioritizes a user-centric design ethos ensuring that growth initiatives are backed by value and trust. As a key contributor youll join a collaborative environment with Engineers Product Managers Data Scientists and strategic Marketing and Business partners focusing on critical touchpoints in the customer journey.
Heres what youll do day-to-day:
- Drive growth through content by crafting copy that accelerates conversion activation and expansion across acquisition onboarding and monetization experiences.
- Build the content foundation by developing guidelines systems and principles for scalable high-quality growth messaging across multiple channels and surfaces.
- Design with speed and impact by partnering on iterative testing and experimentation delivering fast purposeful content that resonates with users and drives results.
- Bridge product and marketing by working closely with brand and growth marketing teams to ensure a cohesive narrative across marketing campaigns and product surfaces.
- Lead AI content training efforts by helping shape and refine our approach to AI-generated content inside the product setting quality standards and guiding content training models.
- Champion cohesion and clarity by auditing and evolving copy across the customer journey ensuring messaging consistency across surfaces entry points and use cases.
- Shape the content vision by setting a long-term strategy for how content design supports the success of the Growth teamand Gusto at large.
- Stay close to customers by grounding design decisions in qualitative research customer feedback and ongoing empathy work to ensure solutions solve real-world problems.
- Align design strategy with business outcomes by ensuring your work supports key company objectives around revenue growth product adoption and long-term customer retention.
- Lead through ambiguity by owning high-impact cross-product initiatives and guiding content design strategy across multiple teams or domains.
- Champion a culture of learning by embracing experimentation continuously evolving our approach and staying curious about new patterns behaviors and technologies.
Heres what were looking for:
- 8-10 years of experience in content design UX writing or content strategypreferably in a growth or conversion-focused product environment.
- A strong background in B2B SaaS or multi-product platforms with proven impact on onboarding monetization or cross-sell strategies.
- Ability to craft clear concise and motivating content for complex workflows across multiple personas and touchpoints.
- Experience working in rapid-growth environments with tight feedback loops experimentation and data-informed iteration.
- Deep understanding of how to balance brand voice and performance goals within messaging.
- Ability to set up content systems and guidelines from the ground up and scale them across a fast-moving org.
- Familiarity with AI-generated content prompt design or training large language models is a plus.
- Strong communication and collaboration skills with a proven ability to operate independently in ambiguous high-impact areas.
- Track record of mentoring and coaching other designers.
- Experience collaborating with both marketing and product design teams in a shared growth strategy.
- Comfort supporting multiple teams across a product ecosystem with varied business goals and audiences.
- Familiarity with subscription-based models service design or the Fintech/Payroll/HR space.
Nice to haves:
- Familiarity with Fintech Payroll or HR SaaS products.
At Gusto we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gustos compensation philosophy and benefits offerings please view our Total Rewards Approach page.
Our cash compensation range for this role is $174000/yr to $216000/yr in Denver & most remote locations and $204000/yr to $254000/yr in San Francisco Seattle & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Required Experience:
Staff IC
Employment Type
Full-Time
