Data and Performance Analyst (ZR_23542_JOB)
Data and Performance Analyst (ZR_23542_JOB)
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4-3years
USD 7 - 7
1 Vacancy
Job Description
This is a remote position.
Schedule: Flexible during client business hours (Sydney time)
Purpose of the Role:
To provide actionable insights across the client s marketing product sales and digital performance helping drive better decision-making improve ROI and scale growth channels effectively.
Key Responsibilities:
Track and report on campaign results across Meta Google TikTok Email and SMS
Analyze trends in ROAS CAC CPM and LTV
Monitor funnel performance and identify drop-offs in CVR or AOV
Collaborate with performance marketers to optimize spend allocation
Analyze sales trends by SKU collection and category
Identify top- and under-performing products including size/color sell-through rates
Assist in demand forecasting for new drops or restocks
Correlate marketing initiatives with product sales performance
Utilize tools such as GA4 Hotjar/Microsoft Clarity and Shopify Analytics
Monitor key metrics: traffic sources bounce rates exit rates and session durations
Report on conversion rates (CVR) by device source collection page and PDP
Recommend UX/UI and CRO improvements based on data insights
Build and maintain live dashboards (Looker Studio Power BI or Tableau)
Provide weekly and monthly reporting packs for the leadership team
Create forecast scenarios using input metrics (CVR traffic AOV spend)
Strong understanding of key eCommerce metrics: ROAS CVR LTV CAC AOV
Advanced Excel/Google Sheets skills (pivot tables dashboards VLOOKUP etc.)
Proficient with analytics tools: GA4 Shopify Meta Ads Manager Google Ads
Experience with SQL and/or Python for data analysis is a plus
Strong business acumen and proactive communication style
3 years of experience in direct-to-consumer (DTC) or retail brand analytics
Comfortable presenting to executives and delivering strategic recommendations
Detail-oriented curious and solutions-driven
Preferably from a performance marketing or digital eCommerce background
Permanent work-from-home opportunity
Immediate hiring
Stable freelance position
Must-Have Skills: Strong knowledge of eCommerce metrics (ROAS, CVR, LTV, CAC, AOV) Expert in Excel/Google Sheets (pivot tables, dashboards, VLOOKUP, etc.) Proficient in analytics tools: GA4, Shopify, Meta Ads Manager, Google Ads Experience with SQL and/or Python for data analysis is a bonus Strong business acumen and proactive communicator 3+ years in Direct To Consumer or retail brand analytics Comfortable presenting to execs and making strategic recos Detail-oriented, curious, and solutions-driven Ideally from a performance marketing or digital eCommerce background
Education
N/A
Employment Type
Full Time
